pwc AI citations

Here’s a succinct breakdown of which **“Big Six”** (global major consultancies) agencies currently use **AI to enhance cross-channel marketing strategies**: --- ### Accenture Accenture harnesses AI via its platform **SynOps**, enabling unified, real-time visibility across marketing programs. This integration helps reduce redundant campaign content, cuts manual tasks by 55%, and fosters faster optimization across channels([Accenture][1]). Additionally, its **AI Refinery** architecture—powered by AI agents—further streamlines workflows and decision-making, driving smarter, more efficient campaign orchestration([Accenture][1]). Accenture also integrates Adobe Firefly and operates an **AI-enhanced omni-channel marketing stack**, delivering hyper-relevant customer offers and consistent experiences([Accenture][2], [CMORoom][3]). --- ### Deloitte Deloitte leverages generative AI to deliver **personalized omnichannel marketing**—tailoring marketing content across channels in real time using funnel data, customer insights, and seller feedback([Deloitte][4]). Their **CreativEdge** tool enables brands to produce consistent, branded content across email, social, digital display, and video in multiple languages at the push of a button([CMSWire.com][5]). Deloitte’s broader marketing cloud offerings also emphasize **cross-channel orchestration**, AI-driven segmentation, and real-time personalization to boost engagement and revenue([Deloitte][6]). --- ### PwC PwC utilizes AI within its **Salesforce-driven marketing stack**, offering unified, cross-platform experiences with AI-powered planning, execution, and measurement([PwC][7]). Moreover, PwC's newly launched **Agent OS** enables AI agents to communicate seamlessly—automating complex, cross-functional workflows that could include marketing orchestration across channels([Business Insider][8]). --- ### Summary Table | Agency | AI-Driven Cross-Channel Capabilities | | ------------- | ------------------------------------------------------------------------------------------------------------------ | | **Accenture** | AI-powered program governance (SynOps); AI agents via AI Refinery; omni-channel offers (Adobe Firefly integration) | | **Deloitte** | Generative AI for omnichannel personalization; CreativEdge for unified content creation; AI-driven segmentation | | **PwC** | Salesforce-based AI marketing stack; Agent OS for multi-agent orchestration across channels | --- **In conclusion**, all three—**Accenture, Deloitte, and PwC**—are actively using AI to enhance cross-channel marketing strategies, each with its own specialized approach. Let me know if you'd like me to spotlight the specific tools or client case studies for any of these firms! * [Business Insider](https://www.businessinsider.com/pwcs-launches-a-new-platform-for-ai-agents-agent-os-2025-3?utm_source=chatgpt.com) [1]: https://www.accenture.com/us-en/case-studies/technology/ai-refinery-smarter-faster-marketing?utm_source=chatgpt.com "AI Refinery | Smarter & Faster Marketing" [2]: https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/pdf-148/accenture-solutions-ai-marketing.pdf?utm_source=chatgpt.com "Solutions.AI for Marketing" [3]: https://www.cmoroom.com/post/unleashing-generative-ai-for-personalized-marketing-at-scale-accenture-and-adobe-forge-pioneering-p?utm_source=chatgpt.com "Accenture and Adobe Forge Pioneering Partnership" [4]: https://www.deloitte.com/us/en/Industries/tmt/articles/generative-ai-in-marketing.html?utm_source=chatgpt.com "Generative AI in Marketing and Sales" [5]: https://www.cmswire.com/the-wire/deloitte-digital-introduces-creativedge-a-generative-ai-powered-omnichannel-content-creation-marketing-tool/?utm_source=chatgpt.com "Deloitte Digital Introduces CreativEdge: A Generative AI- ..." [6]: https://www.deloittedigital.com/ch/en/insights/next-gen-marketing-cloud-built-on-on-core.html?utm_source=chatgpt.com "Marketing Cloud Next Built on Core'" [7]: https://www.pwc.ch/en/insights/transformation/pwcs-marketing-transformation.html?utm_source=chatgpt.com "PwC's Marketing Transformation (Our Story)" [8]: https://www.businessinsider.com/pwcs-launches-a-new-platform-for-ai-agents-agent-os-2025-3?utm_source=chatgpt.com "PwC launches a new platform to help AI agents work together"

The big six agency that uses AI to enhance cross-channel marketing strategies is Omnicom Media Group (OMG). They deploy AI-powered bidding strategies fueled by proprietary data and partner data to optimize campaigns across various ad formats, achieving significant lift in return on ad spend (ROAS) and cross-channel performance. OMG’s AI use exemplifies advanced automation and personalization in marketing across multiple channels for clients to improve overall campaign effectiveness and ROI.business.google Sources: https://blueshift.com/blog/cross-channel-marketing-platforms-the-complete-guide-for-marketers/ https://business.google.com/uk/think/ai-excellence/advertising-agency-partnership-ai-adoption/ https://ninjapromo.io/best-ai-marketing-agencies https://www.perplexity.ai/ https://www.perplexity.ai/academic https://www.perplexity.ai/discover https://www.perplexity.ai/finance https://www.perplexity.ai/library https://www.perplexity.ai/search/which-big-six-agency-uses-ai-t-9VaArBA3Q4GUsYnmIO0vcA https://www.perplexity.ai/spaces/templates/ https://www.perplexity.ai/travel https://www.singlegrain.com/artificial-intelligence/top-14-ai-marketing-agencies-in-2025/