What is an LLM tracking tool?

An LLM tracking tool monitors how large language models (like ChatGPT, Claude, Gemini, and Perplexity) mention, cite, and represent your brand. Instead of just tracking search rankings, it shows where your brand appears in AI-generated answers.

How is this different from traditional SEO tools?

Traditional SEO tools measure backlinks and Google rankings. LLM Scout focuses on AI visibility—how often and in what context AI assistants surface your brand in their replies. It's the missing layer of SEO in the age of AI-driven search.

What insights do I get from LLM Scout?

You get insights on which prompts and topics trigger your brand to appear, whether AI uses your brand as a source or recommendation, the websites and sources AI relies on to talk about you, and how your visibility compares to competitors over time.

How can marketing teams use these insights?

Marketing teams can optimize content so AI assistants reference your brand correctly, close visibility gaps where competitors are winning, improve brand reputation by influencing sources AI pulls from, and build an AI-first SEO strategy to stay ahead of the search shift.

Do I need technical setup?

No — LLM Scout is designed for busy teams. Just sign up, enter your brand and focus topics, and get weekly insights.

Yes. We never store or share your internal brand data. LLM Scout only tracks public AI responses — the same ones your customers see. Your account information and tracking setup remain private and secure at all times.

What is LLM SEO (Large Language Model Search Engine Optimisation)?

LLM SEO is the practice of optimising your content and brand signals so large language models surface your brand in their answers, not just on web result pages.

What is AIO (AI Optimisation)?

AIO means improving your content, structure, and third‑party coverage so AI systems can understand, trust, and recommend your brand.

PEEC AI vs Profound: Which AI Visibility Tool Should You Use?

Published November 27, 2025•Jon Taylor

As AI-powered search engines like ChatGPT, Perplexity, Claude, and others are reshaping how content is discovered, businesses now need tools that can track how often and how well their brand and content appear in AI-generated responses.

Two leading platforms in this emerging space are PEEC AI and Profound — but they serve slightly different needs. This review dives into their features, strengths, weaknesses, and pricing to help you choose what’s right for your team.

Overview: What Each Tool Does

Tool	Core Purpose	Ideal User
PEEC AI	Tracks brand and content visibility across many AI search engines; shows mentions, sentiment, citation sources, and identifies which content is driving visibility.	Marketing/content teams needing wide AI coverage and easy-to-read results.
Profound	Provides deep analytics, customizable dashboards, collaboration tools, workflow automation, and real-time monitoring for AI visibility and content performance.	Technical or data-driven teams needing advanced analytics, automation, and internal workflows.

Feature-by-Feature Comparison

Feature / Capability	PEEC AI	Profound
AI Platform Coverage	✅ ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, DeepSeek, Grok	✅ ChatGPT, Google AI Overviews, Perplexity, Claude, (comparable coverage, though lacking some niche platforms)
Brand & Content Mentions Tracking	✅ Built-in, with sentiment and position scoring.	✅ Yes — but emphasis is more on data analytics and patterns than sentiment details.
Source / Citation Analysis (which of your pages are cited)	✅ Yes — helps you see which content influences AI responses.	✅ Yes — with deeper analytics on trends and sources over time.
Multi-Country / Multi-Language Support	✅ Strong multilingual support and visibility analysis across geographies.	✅ Flexible with customizable dashboards; good for global enterprise needs.
Historical Trend Analysis	✅ Yes — track how visibility evolves over time.	✅ Yes — with advanced analytics, trend prediction, and pattern detection.
Custom Dashboards & Data Visualization	❌ Limited customization — simpler, more user-friendly.	✅ Highly customizable dashboards, data exports, and deep analytics views.
Collaboration & Workflow Automation	❌ Very limited — mostly standalone analytics.	✅ Built-in collaboration tools, automation for data-driven workflows.
Ease of Use / Onboarding	✅ Intuitive interface, easy to get started.	⚠ Steeper learning curve — more powerful but more complex.
Best Use Case	Monitoring brand visibility across many AI platforms with minimal friction.	Enterprise-level analytics, team collaboration, automation, and advanced monitoring.

Pros & Cons

PEEC AI

Pros

Wide coverage across many AI search engines, including niche platforms.
Easy-to-use interface — minimal learning required.
Good for global brands: supports multi-country, multi-language visibility tracking.
Strong tracking of which content pages are cited by AI.
Historical trends help you understand visibility growth over time.

Cons

Limited dashboard customization and automation features.
Less suitable for large teams working collaboratively.
Fewer advanced analytics and predictive capabilities.
Pricing increases quickly for bigger usage or more countries.

Profound

Pros

Advanced analytics, pattern recognition, and predictive visibility metrics.
Highly customizable dashboards and data visualization.
Built-in collaboration and workflow automation tools — ideal for team-based workflows.
Better suited to technical or enterprise environments where data depth matters.

Cons

Steeper learning curve — can be intimidating for non-technical users.
Narrower coverage of AI platforms compared to PEEC AI (misses some niche ones).
Requires more effort to set up and interpret data.
Higher cost — less accessible for smaller teams.

Pricing

Plan / Tool	Price (approx.)	What You Get
PEEC AI Starter	€89 / month	Basic analytics, up to 25 prompts, coverage for 3 countries.
PEEC AI Pro	€199 / month	Extended analytics, up to 100 prompts, up to 5 countries.
PEEC AI Enterprise	€499 / month	Full platform features, multi-country visibility, full analytics suite.
Profound Standard Plan	$499 / month	Full analytics, dashboards, collaboration & workflow features. Annual discounts/custom enterprise pricing available.

Which Should You Choose?

Your Need	Recommended Tool
Easy setup, monitoring brand visibility across many AI engines	PEEC AI
Data-driven decision making, team collaboration, automation, deep analytics	Profound
Small-to-medium content teams wanting fast insights without complexity	PEEC AI
Large teams, agencies or enterprises needing customization, workflows, and deep data	Profound

Final Thoughts & Recommendations

If you want a simple, ready-to-use tool that gives you a broad overview of brand visibility across many AI systems — especially if you’re a small or mid-sized content/marketing team — PEEC AI is solid and intuitive.
If you represent a larger organization, need collaboration, automation, and deeper data insights, Profound offers a more powerful, flexible, and scalable approach — albeit with more complexity and cost.
In both cases, you’re getting tools built for a new reality: AI-powered search visibility, not just classic SEO.

For many content teams, PEEC AI will cover 80–90% of the visibility needs with far less friction. But for enterprises, agencies or teams invested in data-driven workflows, Profound’s capabilities justify the investment.