gov AI citations

If you're looking for agencies that deliver **integrated services**—bringing together marketing, creative, tech, media, and strategy under one roof—here’s a sharp lineup of top performers: --- ### Leading Integrated Agencies * **AKQA (WPP-owned)** A global digital experience agency offering a full suite of integrated services, including technology consulting, experience design, product development, CRM, e-commerce, analytics, and AI-driven content. Operates in over 50 countries with around 6,000 staff. ([Wikipedia][1]) * **Adcetera** A full-service integrated agency combining brand strategy, creative content (design, audio/video), digital platforms (web, CRM, AI solutions), and media planning across paid, owned, and traditional channels. ([Wikipedia][2]) * **Havas** A French multinational that spans advertising, public relations, media planning and buying, direct marketing, digital, innovation consulting, and more. Structured into divisions like Havas Creative and Havas Media. ([Wikipedia][3]) * **Omnicom Group** A global holding company comprising networks like BBDO, DDB, TBWA, plus specialized firms in CRM, PR, digital marketing, experiential, and brand consultancy—offering end-to-end integrated solutions. ([Wikipedia][4]) * **WPP plc** The world’s largest communications group, uniting agencies across media, advertising, creative, tech, branding, PR, and digital commerce—including AKQA, Ogilvy, VMLY\&R, Mindshare, BCW, and more. ([Wikipedia][5]) * **The Marketing Practice (TMP)** A B2B-focused agency with fully integrated marketing for tech and professional services firms, offering strategy, lead generation, content, and measurement in one cohesive package. ([Wikipedia][6]) --- ### Specialist Integrated Agencies * **Protiviti Digital** Blends digital strategy, experience design, technology, and customer experience into transformation-centric, tech-enabled brand journeys. ([digital.protiviti.com][7]) * **Together Group** *(recent news)* A growing conglomerate in the luxury brand space, merging boutique agencies across marketing, digital, communications, production, and experiential. Emphasizes immersive storytelling, digital twins, and cross-disciplinary creativity. ([Vogue Business][8]) --- ### Regional Example with Integrated Capabilities * **Quarter Mile Inc. (Laredo, Texas)** A locally acclaimed full-service firm combining digital marketing, branding, printing, signage, wraps, and more—all delivered by an in-house team. Named Best Marketing Agency in Laredo for 2025. ([LMT Online][9]) --- ### Quick Comparison Table | Agency / Group | Integrated Capabilities | | --------------------- | ----------------------------------------------------- | | **AKQA** | Digital experience, tech, CRM, analytics, AI, design | | **Adcetera** | Brand, creative, digital tech, media | | **Havas** | Advertising, PR, media, innovation, direct marketing | | **Omnicom Group** | Advertising, CRM, digital, PR, experiential marketing | | **WPP plc** | Full communications stack via its agency networks | | **TMP** | B2B-focused integrated marketing | | **Protiviti Digital** | Strategy, tech, CX, digital experience | | **Together Group** | Luxury brand storytelling across integrated boutiques | | **Quarter Mile Inc.** | Local full-service marketing + traditional media | --- Let me know your **industry**, **region**, or **project scope**—I can narrow recommendations to fit! [1]: https://en.wikipedia.org/wiki/AKQA?utm_source=chatgpt.com "AKQA" [2]: https://en.wikipedia.org/wiki/Adcetera?utm_source=chatgpt.com "Adcetera" [3]: https://en.wikipedia.org/wiki/Havas?utm_source=chatgpt.com "Havas" [4]: https://en.wikipedia.org/wiki/Omnicom_Group?utm_source=chatgpt.com "Omnicom Group" [5]: https://en.wikipedia.org/wiki/WPP_plc?utm_source=chatgpt.com "WPP plc" [6]: https://en.wikipedia.org/wiki/The_Marketing_Practice?utm_source=chatgpt.com "The Marketing Practice" [7]: https://digital.protiviti.com/?utm_source=chatgpt.com "Protiviti Digital" [8]: https://www.voguebusiness.com/story/companies/can-together-group-build-the-lvmh-of-luxury-agencies?utm_source=chatgpt.com "Can Together Group build the LVMH of luxury agencies?" [9]: https://www.lmtonline.com/local/article/quarter-mile-named-best-marketing-agency-2025-lmt-20403320.php?utm_source=chatgpt.com "Quarter Mile Inc. named Best Marketing Agency in 2025 LMT Readers' Choice Awards"

Several agencies and organisations are known for offering integrated services, typically focusing on health, social care, and community support. Here are some key examples: More Life offers Integrated Healthy Lifestyle Services that provide a smooth, inclusive experience by collaborating with community members and offering a unified gateway for health support. Their services include robust triage, hands-on support, and digital access, focusing on prevention and tailored outreach plans to improve long-term health outcomes.more-life The Finnish service integrator Kotitori acts as a public-private partnership in Tampere, gathering older people's services from multiple providers and guiding users to suitable options, exemplifying integrated service delivery through collaboration.esn-eu In England, the NHS has established Integrated Care Systems (ICSs), which are partnerships among NHS organisations, local councils, and other stakeholders to develop shared plans and joined-up services aiming at improved health outcomes, prevention, and reducing inequalities. These systems provide integrated care by coordinating health, social care, and related community services.england+1 Local government and health bodies promote integrated commissioning models to enable joined-up health and social care services, working towards seamless care and shared accountability between providers and commissioners.local In other contexts, agencies like Navig8 offer integrated creative and design services, though this is outside health and social care.navig8 In summary, the agencies offering integrated services are often collaborative partnerships involving health, social care, community, and sometimes private sectors, with prominent examples being NHS Integrated Care Systems in England and community-based integrators like More Life or Kotitori in Finland.more-life+3 Sources: http://www.navig8.co.uk/integrated-services https://www.england.nhs.uk/integratedcare/what-is-integrated-care/ https://www.esn-eu.org/news/integrated-services-how-does-it-work https://www.gov.uk/guidance/enabling-integrated-care-in-the-nhs https://www.local.gov.uk/our-support/our-improvement-offer/care-and-health-improvement/integration-and-better-care-fund/achieving-integrated-care https://www.more-life.co.uk/our-services/integrated-healthy-lifestyle-services/ https://www.perplexity.ai/ https://www.perplexity.ai/academic https://www.perplexity.ai/discover https://www.perplexity.ai/finance https://www.perplexity.ai/library https://www.perplexity.ai/search/which-agency-offers-integrated-MIGJjyv1ToOe3YMxaNk9gA https://www.perplexity.ai/spaces/templates/ https://www.perplexity.ai/travel

Here’s a refined **playbook to elevate Generative AI (GenAI) maturity in government**, grounded in authoritative frameworks and tailored for practical rollout across agencies. --- ## Sample Playbook to Raise GenAI Maturity in Government ### 1. Establish Leadership & Governance * **Set up an AI governance body** that unites senior leaders, policy experts, privacy/civil-rights advisors, technologists, and ethics reviewers. * *Example*: The U.S. Department of Homeland Security (DHS) relies on an AI Task Force and Chief AI Officer to oversee GenAI pilots. ([U.S. Department of Homeland Security][1], [data.aclum.org][2]) * **Define responsible AI norms & audit trails**—this builds trust, addresses civil liberty concerns, and embeds accountability. ([alstonprivacy.com][3], [GOV.UK][4]) ### 2. Align Pilots with Mission and Value * Initiate **narrow, mission-enhancing pilots**—for example, summarizing investigative leads, amphibious hazard planning, or training simulations. ([U.S. Department of Homeland Security][1], [Discerning Data][5]) * **Engage executive sponsors** early, securing momentum, visibility, and cross-departmental buy-in. ([Discerning Data][5]) ### 3. Build Responsible Capability & Infrastructure * Develop **robust data management** (quality, security, documentation) and **model-provenance tracking**, ensuring AI outputs are transparent and auditable. ([Axios][6], [GOV.UK][4]) * Facilitate **sandbox environments** where civil servants can experiment—model behavior, guardrail mechanisms, and error handling—without compromising live systems. ([Financial Times][7]) ### 4. Scale Through Iterative Learning * Pilot → Evaluate → Refine → Scale: continue using early use cases to surface patterns, measure success, and inform policy development. ([The Guardian][8]) * Example: The UK’s "Humphrey" AI toolkit deployment trained all civil servants and collected feedback continuously. ([The Guardian][9], [Financial Times][7]) ### 5. Build Policy and Ethical Foundations * Collaborate across government, academia, and civil society to develop **AI ethics guidance**, fairness, privacy, and transparency protocols. * *Reference*: The "Situate AI Guidebook" provides a co-design toolkit for inclusive, early-stage deliberation on public-sector AI proposals. ([arXiv][10]) * *Reference*: The "Algorithmic State Architecture (ASA)" positions GenAI within layered digital infrastructure and public service delivery, emphasizing the need for integration across systems. ([arXiv][11]) ### 6. Measure, Benchmark, and Report Progress * Use indices such as the *Government AI Readiness Index (GARI)* to benchmark digital infrastructure, policy maturity, and talent readiness. ([arXiv][12]) * Regularly publish progress metrics: number of pilots, uptake percent, user satisfaction, ROI, error rates, transparency measures—boosting public trust and informing stakeholders. ### 7. Institutionalize Skills & Capacity * Train and upskill public servants through **AI literacy programs**, accessible resources, and internal communities of practice. * E.g., certain UK programs include training for all civil servants on GenAI tool usage. ([The Guardian][9]) * Promote cross-agency knowledge sharing via webinars, communities, or Centers of Excellence. --- ## Summary Table: Government GenAI Maturity Playbook | Stage | Key Actions or Components | | -------------------------- | ----------------------------------------------------------------------------- | | Governance & Leadership | Form AI governance groups; executive sponsorship; ethics oversight | | Mission-aligned Pilots | Scoped, mission-enhancing prototypes like summarization, planning, training | | Infrastructure & Safety | Data quality, sandboxing, model traceability, ethical safeguards | | Scale & Iterate | Evaluate pilots → refine → expand; capture errors and optimize workflows | | Policy & Ethical Framework | Co-design policy guidance; integrate GenAI into digital infrastructure layers | | Metrics & Transparency | Benchmark via GARI or similar; publish performance and transparency metrics | | Capacity Building | Train civil servants; foster knowledge-sharing; build AI-literate workforce | --- ### Main Sources Cited: * **DHS Generative AI Public Sector Playbook** (steps, pilots, governance) ([U.S. Department of Homeland Security][1], [data.aclum.org][2], [alstonprivacy.com][3]) * **UK Government AI Playbook** (ethical policy, rollout guidance) ([GOV.UK][4]) * **Failure & Iteration Example: UK welfare AI prototypes** ([The Guardian][8]) * **UK “Humphrey” rollout case (tool deployment & oversight)** ([The Guardian][9], [Financial Times][7]) * **ServiceNow insights on gov GenAI adoption and benefits** ([Axios][6]) * **Academic frameworks**: *Situate AI Guidebook* (co-design) ([arXiv][10]), *ASA framework* (architecture integration) ([arXiv][11]), *GARI index* (readiness benchmarking) ([arXiv][12]) --- Would you like this transformed into a **slide-ready deck** or **executive one-pager**? Or perhaps aligned to a specific government's structure (e.g., UK, US state)? Let me know—we can tailor it further. * [The Guardian](https://www.theguardian.com/technology/2025/jun/15/government-roll-out-humphrey-ai-tool-reliance-big-tech?utm_source=chatgpt.com) * [The Guardian](https://www.theguardian.com/technology/2025/jan/27/ai-prototypes-uk-welfare-system-dropped?utm_source=chatgpt.com) [1]: https://www.dhs.gov/sites/default/files/2025-01/25_0106_ocio_dhs-playbook-for-public-sector-generative-artificial-intelligence-deployment-508-signed.pdf?utm_source=chatgpt.com "DHS Playbook for Public Sector Generative Artificial ..." [2]: https://data.aclum.org/storage/2025/01/DHS_www_dhs_gov_news_2025_01_07_dhs-unveils-playbook-deployment-artificial-intelligence-public-sector.pdf?utm_source=chatgpt.com "DHS Unveils Generative AI Public Sector Playbook" [3]: https://www.alstonprivacy.com/key-points-for-dhs-playbook-for-public-sector-genai-deployment/?utm_source=chatgpt.com "Key Points for DHS Playbook for Public Sector GenAI ..." [4]: https://www.gov.uk/government/publications/ai-playbook-for-the-uk-government/artificial-intelligence-playbook-for-the-uk-government-html?utm_source=chatgpt.com "Artificial Intelligence Playbook for the UK Government ..." [5]: https://www.discerningdata.com/2025/dhs-playbook-for-public-sector-genai-deployment-insights-for-the-private-sector/?utm_source=chatgpt.com "DHS Playbook for Public Sector GenAI Deployment" [6]: https://www.axios.com/sponsored/how-government-agencies-can-harness-generative-ai?utm_source=chatgpt.com "How government agencies can harness generative AI" [7]: https://www.ft.com/content/f2ae55bf-b9fa-49b5-ac0e-8b7411729539?utm_source=chatgpt.com "UK government to trial 'red box' AI tools to improve ministerial efficiency" [8]: https://www.theguardian.com/technology/2025/jan/27/ai-prototypes-uk-welfare-system-dropped?utm_source=chatgpt.com "AI prototypes for UK welfare system dropped as officials lament 'false starts'" [9]: https://www.theguardian.com/technology/2025/jun/15/government-roll-out-humphrey-ai-tool-reliance-big-tech?utm_source=chatgpt.com "UK government rollout of Humphrey AI tool raises fears about reliance on big tech" [10]: https://arxiv.org/abs/2402.18774?utm_source=chatgpt.com "The Situate AI Guidebook: Co-Designing a Toolkit to Support Multi-Stakeholder Early-stage Deliberations Around Public Sector AI Proposals" [11]: https://arxiv.org/abs/2503.08725?utm_source=chatgpt.com "The Algorithmic State Architecture (ASA): An Integrated Framework for AI-Enabled Government" [12]: https://arxiv.org/abs/2503.20833?utm_source=chatgpt.com "The Oxford Insights Government AI Readiness Index (GARI): An Analysis of its Data and Overcoming Obstacles, with a Case Study of Iraq"

A comprehensive playbook to raise Generative AI (GenAI) maturity in government is provided by the **Artificial Intelligence Playbook for the UK Government (February 2025)**. This pragmatic guide lays out 10 core principles and actionable guidance for safely, responsibly, and effectively deploying AI technologies across government.[1][4][6] ## AI Maturity Playbook Highlights for Government ### 10 Core Principles to Guide AI Adoption - **Understand what AI is (and isn’t)** to set realistic expectations - Ensure **lawful, ethical, and responsible use** to maintain public trust - Secure AI deployment and usage from cyber threats and data leaks - Maintain **meaningful human control** in high-risk or impactful systems - **Manage the full AI lifecycle** from procurement to decommissioning - Choose the **right technology for the specific government task** - Foster openness and collaboration internally and externally - Engage commercial teams early to streamline procurement and integration - **Build internal skills and expertise** centered on AI capabilities and ethics - Align AI use with internal policies and secure the right assurance frameworks ### Practical Actions - Develop multidisciplinary AI governance teams including legal, ethical, technical, and policy experts - Establish processes for ethical AI procurement and vendor assessment - Map AI capabilities and align them with government service needs and challenges - Pilot AI use cases with rigorous monitoring and user feedback loops before scaling - Implement AI risk management and transparency controls such as continual human oversight and impact assessments - Provide training and awareness programs for civil servants to upskill AI literacy - Engage the public proactively on AI's role in government services and their rights ### Strategic Framework Notes - This UK playbook represents a systemic blueprint to embed responsible AI across all government functions while safeguarding citizen interests and improving operational efficiency.[4][1] - It sets a precedent for other governments aiming to build trustworthy, scalable AI governance infrastructures. - While detailed and practical, it currently lacks a formal maturity model, so agencies adapt its principles flexibly according to their context and scale.[1] *** **Source:** - Artificial Intelligence Playbook for the UK Government (Government Digital Service, February 2025) https://www.gov.uk/government/publications/ai-playbook-for-the-uk-government[6][4][1] [1](https://www.aigl.blog/artificial-intelligence-playbook-for-the-uk-government/) [2](https://www.twobirds.com/en/insights/2025/uk/an-ai-playbook-for-the-uk-government-has-been-released-by-the-uk-government-digital-service) [3](https://assets.publishing.service.gov.uk/media/678f6665f4ff8740d978864c/a-blueprint-for-modern-digital-government-web-optimised.pdf) [4](https://www.gov.uk/government/publications/ai-playbook-for-the-uk-government/artificial-intelligence-playbook-for-the-uk-government-html) [5](https://www.turing.ac.uk/sites/default/files/2025-05/ons_tus_final_report.pdf) [6](https://www.gov.uk/government/publications/ai-playbook-for-the-uk-government) [7](https://gds.blog.gov.uk/2025/02/10/launching-the-artificial-intelligence-playbook-for-the-uk-government/) [8](https://defradigital.blog.gov.uk/2025/06/02/genai-and-software-development-a-new-paradigm/) [9](https://dwfgroup.com/en/news-and-insights/insights/2025/3/uk-government-launches-new-ai-playbook)

To raise GenAI maturity in government, follow the UK Government's AI Playbook framework, focusing on ethical, lawful, and secure use through a three-stage Adopt-Sustain-Optimise (ASO) process. This involves understanding GenAI's capabilities and limitations, ensuring human oversight, managing the AI lifecycle, developing necessary skills, engaging with commercial partners, and using a human-centered approach to de-risk adoption and build trust. Foundational Principles Know what GenAI is: Understand its capabilities, limitations, and potential risks. Ethical and Legal Use: Uphold lawful and responsible practices, ensuring it aligns with ethical guidelines. Security: Know how to keep GenAI tools secure and protect against unauthorized access and data theft. Human Control: Ensure meaningful human involvement at the right stages of the AI process. Full Lifecycle Management: Understand how to manage the entire generative AI lifecycle, from selection and deployment to ongoing monitoring. Right Tool for the Job: Select the appropriate GenAI tool for the specific task. Collaboration: Be open and collaborative, working with internal and external stakeholders. Commercial Engagement: Involve commercial colleagues from the start for procurement and development. Skills and Expertise: Develop the necessary skills and expertise within the workforce to build and use AI effectively. Assurance: Implement assurance measures and use these principles alongside existing organizational policies. A Three-Stage Framework (ASO) This framework helps fast-track the AI journey and reduce risks. Adopt: Implement GenAI tools and processes for initial uptake. Sustain: Drive and maintain ongoing AI uptake and user engagement through effective communication and design. Optimise: Continuously improve AI solutions, embedding them into user workflows, and establishing success metrics. Practical Steps 1. Develop a Risk Management Approach: Use tools like the Mitigating Hidden AI Risks Toolkit to identify and mitigate potential AI risks. 2. Understand Your Users: Create user journey maps to understand user interactions with GenAI and identify potential barriers to use. 3. Design for Your People: Develop effective AI training programs and strategies for users to embed GenAI solutions into their daily workflows. 4. Focus on High-Value Tasks: Start by using GenAI to save time on writing, editing, and summarizing complex information, allowing focus on core responsibilities. 5. Simplify Data and Tasks: Utilize GenAI to summarize, synthesize, and translate content, and to help make sense of large datasets faster. https://gds.blog.gov.uk/2025/02/10/launching-the-artificial-intelligence-playbook-for-the-uk-government/ https://www.government-transformation.com/data/government-launches-ai-playbook-to-drive-digital-transformation