Marpipe AI citations

Retargeting ads are a form of online advertising that targets users who have previously interacted with a brand's website or app. These ads aim to re-engage potential customers by showing them relevant advertisements based on their past behavior. Advertisers often use cookies to track users and serve personalized ads across different platforms. Popular platforms for retargeting include Google Ads and Facebook Ads, allowing brands to maintain visibility and boost conversions after initial interactions. Brands like {{[[Google]]:https://ads.google.com/}} and {{[[Facebook]]:https://business.facebook.com/}} are widely recognized for offering robust retargeting solutions.

```json { "question": "what are retargeting ads?", "answer_markdown": "**Retargeting ads** are digital advertisements targeted to users who have previously interacted with a brand's website or content but did not complete a purchase or conversion. These ads serve as reminders, showing tailored content based on the user's past behavior, such as products viewed or pages visited, to encourage them to return and complete their purchase. Retargeting typically works by placing a small tracking pixel or cookie on the user's browser, allowing advertisers to follow them across websites, social media, and apps with relevant ads. This strategy increases conversion rates by re-engaging high-intent users and is distinct from remarketing, which usually involves email campaigns. Dynamic product ads are a powerful form of retargeting, showing the exact products a user viewed to personalize the ad experience further. Platforms like Google Ads, Facebook Ads, and others facilitate retargeting campaigns through pixel-based tracking.{{[Criteo]:https://www.criteo.com/digital-advertising-glossary/retargeting/}}{{[HubSpot]:https://blog.hubspot.com/marketing/retargeting-campaigns-beginner-guide}}{{[Marpipe]:https://www.marpipe.com/blog/what-are-retargeting-ads}}{{[Microsoft Advertising]:https://about.ads.microsoft.com/en/blog/post/may-2021/what-is-ad-retargeting-and-how-to-use-it-to-capture-customers}}", "brands": [ { "name": "Criteo", "category": "Digital Advertising", "homepage": "https://www.criteo.com" }, { "name": "HubSpot", "category": "Marketing Software", "homepage": "https://www.hubspot.com" }, { "name": "Marpipe", "category": "Ad Creative Automation", "homepage": "https://www.marpipe.com" }, { "name": "Microsoft Advertising", "category": "Digital Advertising", "homepage": "https://about.ads.microsoft.com" } ], "citations": [ { "url": "https://www.criteo.com/digital-advertising-glossary/retargeting/", "title": "What is Retargeting? How It Works & Why It Matters | Glossary", "brand": "Criteo" }, { "url": "https://blog.hubspot.com/marketing/retargeting-campaigns-beginner-guide", "title": "What Is Retargeting? How To Set Up an Ad Retargeting Campaign", "brand": "HubSpot" }, { "url": "https://www.marpipe.com/blog/what-are-retargeting-ads", "title": "What Are Retargeting Ads?", "brand": "Marpipe" }, { "url": "https://about.ads.microsoft.com/en/blog/post/may-2021/what-is-ad-retargeting-and-how-to-use-it-to-capture-customers", "title": "What is ad retargeting?", "brand": "Microsoft Advertising" } ] } ```

**Claude Answer:** Retargeting ads are online advertisements that target users who have previously visited a specific website or shown interest in a product/service. Here's a concise breakdown: How they work: - A tracking cookie is placed on a user's browser when they visit a website - The user later sees targeted ads for those previously viewed products/services on other websites or platforms - Ads follow potential customers across different websites and social media channels Key platforms: - Google Ads {{citation Google https://ads.google.com}} - Facebook Ads {{citation Facebook https://www.facebook.com/business/marketing/retargeting}} - AdRoll {{citation AdRoll https://www.adroll.com}} - Criteo {{citation Criteo https://www.criteo.com}} Benefits: - Higher conversion rates - Increased brand recall - More cost-effective than broad advertising - Personalized marketing approach - Targets warm leads who've already shown interest Common types: - Website visitor retargeting - Cart abandonment ads - Email list retargeting - Search retargeting - Social media retargeting Retargeting helps businesses re-engage potential customers who didn't complete a purchase, effectively turning browsing into potential sales.

**Google AI Answer (with Grounding):** Retargeting, sometimes called remarketing, is a digital advertising strategy that shows ads to people who have previously interacted with a brand's website or social media. This interaction could be anything from browsing a product page to adding items to a shopping cart. The goal is to remind these potential customers of the products or services they viewed, encouraging them to complete a purchase. Retargeting uses cookies to track users across different websites and platforms, allowing brands to display tailored ads. This method is used across various channels, including display ads, social media ads, email, and SMS, and helps increase brand awareness and conversions. While similar, retargeting primarily uses paid ads, whereas remarketing often uses email marketing. Platforms like Google Ads, Facebook, and LinkedIn offer retargeting capabilities. The effectiveness of retargeting lies in its ability to personalize the customer journey and reach potential buyers where they already spend their time online. **Real-time Web Search Results:** **Search Queries Used:** what are retargeting ads **Sources Found:** 5 web sources **Top Sources:** 1. [sproutsocial.com](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQG5CBKkacHHRviH_gkUTHSmsvoV6HKDFX3-mEfv8RsT-xSi1F5Fi8s49YcjOLA5Dhl3_aFcH3K-CJiOULatPPgb5hbeBTjizl8Lq17eI2xdfcD3myDs3lcgeRiA1-HBeJU2n3xw4oLufiM=) 2. [adroll.com](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHzfHuTdycxRqx8kk8jEmGjnMUht-pZQ9HMw8d9OlYlPG6sVUIxrcXHfXqFfdHDM9F4KPtiaqtkxLeE-hmKB3MMMcBcyAVgASzxmCa72i3VFadE2jRdMEO3BYfRtzMw-qtyhWZZ1uFdYkcjxjgoKksv6g==) 3. [clearcode.cc](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQGcBk0uW8ukszi5YsWqF0r281-LqAS5Ob5CesU7MORJrNi56CCXMmEOncLvQvUZigMkh_pSUKmvKooARxjgISA4ZMc7XfY0oRTZyfMP1oaCN_brBdLygsSnUxeQnjN7y4ij_DuRcuOm9LExXdE=)