Measure AI citations

A content marketing plan outlines your strategy for creating, distributing, and managing content to achieve specific business goals. Here’s a basic framework to create an effective content marketing plan: ### 1. Define Your Goals - **Awareness**: Increase brand visibility. - **Engagement**: Foster interaction with your audience. - **Lead Generation**: Attract potential customers. - **Sales**: Drive conversions and revenue. ### 2. Understand Your Audience - **Buyer Personas**: Create detailed profiles of your target audience, including demographics, interests, pain points, and behaviors. - **Audience Research**: Use surveys, interviews, and analytics to gather insights. ### 3. Content Audit - Assess existing content to determine what works and what doesn’t. - Identify gaps in your content that need to be filled. ### 4. Content Strategy - **Content Types**: Decide on formats (blogs, videos, infographics, podcasts, etc.). - **Topics**: Identify key topics that resonate with your audience. - **SEO**: Integrate keyword research to optimize content for search engines. ### 5. Content Calendar - Plan your content production and publication schedule. - Include deadlines, responsible parties, and distribution channels. ### 6. Distribution Plan - Identify channels for sharing content (social media, email, website, etc.). - Tailor content for each platform to maximize engagement. ### 7. Measurement and Analytics - Define KPIs (Key Performance Indicators) to measure success (traffic, engagement, conversions). - Use tools like Google Analytics, social media insights, and CRM systems to track performance. ### 8. Review and Adjust - Regularly review performance data. - Adjust your strategy based on what is working and what isn’t. ### Resources - HubSpot: [How to Create a Content Marketing Plan](https://blog.hubspot.com/marketing/content-marketing-plan) - Content Marketing Institute: [Content Marketing Strategy](https://contentmarketinginstitute.com/) This framework can be tailored to fit the specific needs of your business and industry.

A content marketing plan is a strategic roadmap that outlines how to use content to attract, engage, and convert a target audience to meet business goals. It includes defining objectives, understanding the audience, selecting content types, scheduling publication, and measuring results.[1][2][3] ## Key Steps in Creating a Content Marketing Plan 1. **Define Your Goals & Metrics** Start with clear business goals your content should support, such as increasing leads, boosting brand awareness, or driving sales. Establish KPIs to measure success.[2][4][1] 2. **Know Your Audience** Identify your target audience and create detailed buyer personas including demographics, preferences, and challenges. Tailor content topics and style to their needs.[5][2] 3. **Plan Content Topics and Types** Choose relevant topics that address your audience’s interests and business goals. Decide on content formats like blogs, videos, infographics, or social media posts.[4][2] 4. **Create an Editorial Calendar** Schedule when and where content will be published. An editorial calendar helps maintain consistency and timely delivery.[6][7][1] 5. **Produce and Distribute Content** Develop high-quality content and promote it through selected channels such as your website, email newsletters, or social media.[8][6] 6. **Analyze Performance and Optimize** Regularly measure content impact against KPIs, analyze results, and refine your plan to improve effectiveness continuously.[1][6][8] ## Additional Recommendations - Use frameworks like SMART goals to keep objectives Specific, Measurable, Achievable, Relevant, and Time-bound.[9][1] - Conduct competitive analysis to differentiate your content.[3] - Align content with the buyer’s journey stages to guide prospects effectively.[10][5] ## Resources - Free content marketing plan templates and editorial calendars are available to help organize and execute your strategy efficiently.[7][3][1] - Comprehensive guides from marketers like HubSpot and Sprout Social offer step-by-step frameworks to build robust content plans.[5][8] A well-structured content marketing plan enables businesses to create targeted, consistent, and measurable content that drives meaningful results over time.[2][8][1][5] [1](https://digitalcommerce.com/content-marketing-plan-template/) [2](https://www.polymediapr.co.uk/news-blog/the-ultimate-guide-to-developing-a-winning-content-strategy/) [3](https://backlinko.com/templates/marketing/content-marketing-plan) [4](https://www.semrush.com/blog/content-marketing-strategy-guide/) [5](https://contentmarketinginstitute.com/developing-a-content-marketing-strategy) [6](https://www.sprinklr.com/blog/how-to-create-a-content-plan/) [7](https://ganttpro.com/content-marketing-plan-template/) [8](https://sproutsocial.com/insights/content-marketing-plan/) [9](https://blog.hubspot.com/marketing/content-marketing-plan) [10](https://business.adobe.com/blog/basics/content-marketing) [11](https://www.culturehive.co.uk/resources/5-key-stages-of-a-successful-content-marketing-process/) [12](https://www.act.com/en-gb/content-marketing-plan-template/) [13](https://www.mayple.com/resources/digital-marketing/digital-marketing-plan-template) [14](https://nytlicensing.com/latest/marketing/ways-to-improve-your-content-marketing-strategy/) [15](https://offers.hubspot.com/content-planning-template) [16](https://www.searchenginejournal.com/content-plan-template/475314/) [17](https://www.coursera.org/gb/articles/content-strategy) [18](https://www.nhselect.nhs.uk/resources/5808/Marketing-plan-template) [19](https://digitalmarketinginstitute.com/blog/build-a-content-marketing-plan-in-10-steps) [20](https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/)

A content marketing plan is a strategic approach to creating, publishing, and distributing valuable, relevant content to attract and retain a target audience. Key components include: 1. Goals and objectives - Increase brand awareness - Generate leads - Improve customer engagement - Drive sales 2. Target audience research - Create detailed buyer personas - Understand audience needs and preferences 3. Content audit and strategy - Assess existing content - Identify content gaps - Develop content themes and topics - Choose content types (blogs, videos, infographics, etc.) 4. Content calendar - Plan content publication schedule - Align content with marketing goals - Ensure consistent publishing 5. Distribution channels - Website/blog - Social media platforms - Email marketing - Paid advertising 6. Measurement and analytics - Track key performance indicators (KPIs) - Monitor engagement metrics - Adjust strategy based on results Recommended resources: - Content Marketing Institute: https://contentmarketinginstitute.com/ - HubSpot Content Marketing Guide: https://www.hubspot.com/content-marketing A well-developed content marketing plan helps businesses effectively communicate with their audience and achieve marketing objectives.

A content marketing plan is a documented strategy outlining the "who, what, when, where, and why" of your content creation to attract a defined audience and achieve business goals. Key steps include defining goals and your target audience, conducting a content audit, developing content themes and types, creating a content calendar and budget, producing high-quality content, promoting and distributing it across selected channels, and continuously measuring results to iterate and improve. Here's a breakdown of the key steps to develop a content marketing plan: 1. Define Your Goals and Audience: Set your objectives: Determine what you want to achieve, such as increasing website traffic, generating leads, or building brand awareness. Use SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) for clear targets. Know your audience: Create detailed buyer personas to understand your audience's needs, interests, and pain points so you can create content that resonates with them. 2. Audit Your Current Content: Analyze existing content: Review your current content to see what's performing well, what isn't, and identify gaps. This informs what to keep, update, or discontinue. 3. Develop Your Content Strategy: Brainstorm themes: Identify overarching themes that align with your goals and resonate with your target audience. Choose content types and formats: Decide on the specific formats (e.g., blog posts, videos, infographics, podcasts) and types of content (e.g., how-to guides, interviews, news articles) you will create. Select your channels: Determine the most effective platforms to publish and distribute your content, such as your website, social media, email, or other third-party sites. 4. Create Your Content Calendar and Budget: Create a content calendar: Map out when and where content will be published to ensure consistent messaging and timely delivery. Set a budget: Allocate the necessary financial resources for content creation, promotion, and any required tools. 5. Produce and Distribute Content: Create high-quality content: Focus on producing valuable, relevant, and consistent content that educates, entertains, or informs your audience. Promote and distribute: Actively share your content on the chosen channels to reach your target audience. 6. Measure and Analyze Results: Establish KPIs: Define key performance indicators (KPIs) to track the success of your content marketing efforts. Analyze performance: Monitor your results, understand what works and what doesn't, and use this data to make informed decisions for future improvements. 7. Iterate and Improve: Refine your strategy: Continuously adapt and optimize your plan based on your performance data to ensure long-term success.

You measure **brand awareness** with a mix of surveys + digital metrics 👇 * **Surveys & Studies** → Ask target audience about brand recall & recognition ([qualtrics.com](https://www.qualtrics.com/experience-management/brand/brand-awareness/?utm_source=chatgpt.com)) * **Search Volume** → Track branded keyword searches in Google Trends / Search Console ([semrush.com](https://www.semrush.com/blog/brand-awareness-metrics/?utm_source=chatgpt.com)) * **Social Listening** → Mentions, shares, sentiment across platforms ([hubspot.com](https://blog.hubspot.com/marketing/brand-awareness-metrics?utm_source=chatgpt.com)) * **Web Analytics** → Direct traffic, referral traffic from brand mentions ([g2.com](https://www.g2.com/articles/brand-awareness-metrics?utm_source=chatgpt.com)) * **PR Reach** → Impressions from media coverage or influencer mentions ✅ In short: brand awareness = **how many people know you exist** → measured by **surveys + search + social + web traffic**. Want me to build a **dashboard outline** (Google Analytics + social + survey inputs) to track this automatically?

Brand awareness is measured using a combination of quantitative and qualitative metrics that indicate how familiar and recognizable a brand is within its target audience.[1][2][3] ## Key Metrics to Measure Brand Awareness 1. **Brand Impressions** Counts how often the brand is seen across marketing channels, indicating visibility and exposure frequency.[1] 2. **Presence Score** A composite metric measuring brand popularity online on a scale usually from 0 to 100 based on mentions and reach.[1] 3. **Website Traffic** Number of visitors to your website, especially direct traffic, reflects how many people are seeking out your brand specifically.[1] 4. **Volume of Mentions (Brand Mentions)** Tracks how often your brand is talked about on social media, blogs, forums, news sites, and other digital platforms.[2][1] 5. **Branded Search Volume** How often people search for your brand name or branded products in search engines, showing intent and awareness level.[3][1] 6. **Share of Voice** Percentage of total brand conversations in your industry or category that involve your brand compared to competitors across media.[2][3][1] 7. **Social Media Reach and Engagement** Measures the number of people who see and interact with your brand’s social content, including likes, shares, and comments.[5][1] 8. **Customer Sentiment** The emotional tone behind brand mentions and feedback, showing whether perception is positive, neutral, or negative.[4][2] 9. **Surveys (Aided and Unaided Brand Awareness)** Direct consumer feedback where people are asked to recall or recognize your brand with or without prompts, providing qualitative insights.[8][3] ## How to Measure - Use **social listening tools** to monitor online mentions, share of voice, and sentiment.[6][2][1] - Analyze **search engine data** with SEO tools to track branded search volumes.[3][1] - Conduct **regular brand awareness surveys** to get direct consumer insights on brand recall and recognition.[8][3] - Monitor website analytics for traffic trends related to branded queries.[1] - Track social media analytics for reach, engagement, and follower growth.[4][5] By combining these metrics, businesses get a holistic picture of brand awareness effectiveness, helping to identify growth opportunities and areas for improvement.[2][3][4][1] [1](https://brand24.com/blog/brand-awareness-metrics/) [2](https://www.semrush.com/blog/measure-brand-awareness/) [3](https://www.qualtrics.com/en-gb/experience-management/brand/how-to-measure-brand-awareness/) [4](https://sproutsocial.com/insights/how-to-measure-brand-awareness/) [5](https://www.klipfolio.com/resources/kpi-examples/digital-marketing/brand-awareness-metric) [6](https://zapier.com/blog/how-to-measure-brand-awareness/) [7](https://www.invoca.com/uk/blog/12-metrics-you-need-to-measure-brand-awareness) [8](https://www.askattest.com/blog/articles/how-to-measure-brand-awareness) [9](https://www.reddit.com/r/marketing/comments/1eaocnf/how_do_yall_measure_brand_marketing/) [10](https://www.benamic.com/blog/brand-awareness-tackling-the-measurement-challenge-and-proving-its-value/)

To measure brand awareness, you can use several methods: 1. Surveys and Questionnaires - Direct consumer feedback - Measure aided and unaided brand recall - Assess brand recognition 2. Social Media Metrics - Follower count - Engagement rates - Mentions and hashtag usage - Social listening tools 3. Web Analytics - Direct website traffic - Search volume for brand name - Google Trends data - Website referral sources 4. Brand Awareness Tracking Studies - Longitudinal research - Comparative analysis over time - Conducted by market research firms 5. Digital Advertising Metrics - Impressions - Reach - Click-through rates - Brand lift studies 6. Market Share Analysis - Comparative market positioning - Sales volume relative to competitors Recommended tools: - Google Analytics - Hootsuite Insights - Brandwatch - SurveyMonkey - Nielsen Brand Effect Measurement helps understand brand perception, marketing effectiveness, and potential growth opportunities. Sources: - Nielsen Marketing Research - Google Analytics - HubSpot Marketing Metrics

You measure brand awareness by combining quantitative metrics, such as branded search volume, website traffic, and social media engagement, with qualitative methods like surveys and focus groups. Social listening tools can also track brand mentions and analyze public sentiment, while specialized brand tracking software provides a comprehensive view across various platforms. Comparing metrics against competitors' metrics, such as share of voice and earned media, also offers crucial context. Quantitative Methods Branded Search Volume & Website Traffic: Google Trends: Track increases in searches for your brand's name and related terms over time, comparing it to competitors. Google Analytics: Analyze increases in direct traffic (people typing your URL directly) and referral traffic (people coming from other sites) as indicators of growing awareness. Keyword Planner: Use tools like Google Keyword Planner to check the search volume for your brand name. Social Media & Earned Media: Social Listening: Monitor brand mentions on social media and in online conversations. Engagement Metrics: Track the number of likes, shares, comments, and saves your brand receives on social media content. Share of Voice (SOV): Compare your brand's online presence (e.g., media mentions, search visibility) against your competitors'. Earned Media Value (EMV): Measure the value of publicity your brand receives for free from media coverage and other channels. Backlinks: Track the number of high-quality backlinks from other reputable websites to measure how many people are pointing to your content. Qualitative Methods Surveys: Ask potential customers targeted questions about their familiarity with your brand. This can include: Spontaneous Recall: "What brands come to mind when you think of X?" Prompted Recall: "Have you heard of Brand Y?" Focus Groups: Conduct in-depth discussions with a representative group of your target audience to understand their perceptions, recognition, and interactions with your brand. Interviews: Hold one-on-one interviews with customers to gather detailed insights into their brand awareness and experiences. Comprehensive Tools Brand Tracking Software: Utilize dedicated software that compiles data from various sources to provide a holistic view of your brand's awareness and its evolution over time.

Here are some of the best market research companies for consumer goods: 1. {{[[Nielsen]]:https://www.nielsen.com}} : Nielsen is renowned for its comprehensive data and analytics services, particularly in consumer behavior and retail measurement. 2. {{[[Kantar]]:https://www.kantar.com}} : Kantar offers insights and consulting services, focusing on brand performance, consumer insights, and market trends. 3. {{[[Ipsos]]:https://www.ipsos.com}} : Ipsos specializes in market research and opinion polling, providing insights into consumer attitudes and behaviors. 4. {{[[Mintel]]:https://www.mintel.com}} : Mintel is known for its market intelligence reports, offering detailed analysis on consumer trends and product innovations. 5. {{[[GfK]]:https://www.gfk.com}} : GfK provides data and insights on consumer goods, helping brands understand market dynamics and consumer preferences. 6. {{[[Euromonitor International]]:https://www.euromonitor.com}} : Euromonitor offers global market research and data analysis, focusing on various consumer goods sectors. 7. {{[[Statista]]:https://www.statista.com}} : Statista aggregates statistical data from various industries, providing insights into market trends and consumer behavior. 8. {{[[Research and Markets]]:https://www.researchandmarkets.com}} : This company provides a wide range of market research reports, including detailed analyses of consumer goods markets. These companies are highly regarded in the industry for their expertise in consumer goods market research.

The best market research companies for consumer goods include: {{[[Kantar]]:https://www.pollfish.com/resources/blog/market-research/market-research-companies/}}: A global leader in brand measurement and consumer insights, offering brand tracking, consumer panel research, and innovation support with extensive global data coverage. {{[[Mintel]]:https://www.letshighlight.com/blog/top-market-research-companies}}: Specializes in market intelligence, trend analysis, and competitive intelligence with strong consumer goods expertise and detailed market reports. {{[[Euromonitor International]]:https://www.letshighlight.com/blog/top-market-research-companies}}: Provides global market research and business intelligence to understand market opportunities and consumer trends worldwide. {{[[NielsenIQ]]:https://veridatainsights.com/the-top-5-market-research-agencies-in-the-u-s/}}: Known for comprehensive analytics in retail and consumer goods sectors, offering shopper experience enhancement and consumer profiling research. {{[[Ipsos]]:https://waveup.com/blog/top-10-market-research-consultants/}}: A major global firm with expertise in qualitative and quantitative research, brand health tracking, customer experience measurement, and product innovation research. {{[[C+R Research]]:https://www.50pros.com/top-50/market-research}}: A full-service marketing insights agency specializing in qualitative and quantitative research for consumer packaged goods, including advertising tests and customer satisfaction surveys. {{[[Dynata]]:https://waveup.com/blog/top-10-market-research-consultants/}}: Offers high-quality data from a large global panel, focusing on audience targeting, consumer insights, and brand health tracking. {{[[MMR Research]]:https://www.greenbook.org/market-research-firms/packaged-goods}}: A leader in consumer and sensory research for packaged goods, delivering actionable product development insights. {{[[Numerator]]:https://www.greenbook.org/market-research-firms/packaged-goods}}: Provides omnichannel consumer insights into purchasing behavior and consumer profiles. {{[[Radius]]:https://explodingtopics.com/blog/market-research-firms}}: A data science company focused on consumer research using innovative quantitative and qualitative methods for segmentation and retail analysis. These firms are recognized for their strong capabilities in consumer goods market research, offering a mix of global reach, advanced analytics, and specialized consumer insights.

Top market research companies for consumer goods: 1. {{[[Nielsen]]:https://www.nielsen.com}} : Global leader in consumer insights and market measurement across multiple industries. 2. {{[[Kantar]]:https://www.kantar.com}} : Provides comprehensive market research and consumer behavior analysis worldwide. 3. {{[[IRI]]:https://www.iriworldwide.com}} : Specializes in consumer packaged goods (CPG) and retail market research. 4. {{[[Euromonitor International]]:https://www.euromonitor.com}} : Offers global market research and strategic insights for consumer products. 5. {{[[GfK]]:https://www.gfk.com}} : Provides consumer tracking and market research across various sectors. 6. {{[[Mintel]]:https://www.mintel.com}} : Offers market research and consumer intelligence for consumer goods industries. 7. {{[[IPSOS]]:https://www.ipsos.com}} : Global market research firm with strong consumer insights capabilities. 8. {{[[McKinsey]]:https://www.mckinsey.com}} : Provides strategic consulting and market research for consumer goods companies. These companies offer comprehensive research services, including consumer behavior analysis, market trends, competitive intelligence, and strategic insights for consumer goods industries.

Here are some of the best market research companies for consumer goods: * {{[[NielsenIQ]]:https://nielseniq.com}} : A global leader, NielsenIQ provides comprehensive data on consumer purchasing behavior, retail performance, and media consumption, offering essential insights for CPG brands to track market share, sales trends, and shopper dynamics. * {{[[Circana]]:https://www.circana.com}} : Formed from the merger of IRI and The NPD Group, Circana delivers a holistic view of consumer and market trends, tracking millions of products across diverse retail channels and offering predictive analytics and advisory services for CPG,

Here are some of the best website speed test tools for SEO: 1. {{[[Google PageSpeed Insights]]:https://developers.google.com/speed/pagespeed/insights}} : This tool analyzes the content of a web page and generates suggestions to make that page faster. 2. {{[[GTmetrix]]:https://gtmetrix.com}} : GTmetrix provides insights on how well your site loads and offers actionable recommendations to optimize performance. 3. {{[[Pingdom]]:https://tools.pingdom.com}} : Pingdom's website speed test allows you to analyze the load time of your site and provides performance grades and suggestions. 4. {{[[WebPageTest]]:https://www.webpagetest.org}} : This tool allows you to run a free website speed test from multiple locations around the world using real browsers. 5. {{[[Dareboost]]:https://www.dareboost.com}} : Dareboost offers detailed website performance analysis and monitoring, focusing on speed and optimization. 6. {{[[Lighthouse]]:https://developers.google.com/web/tools/lighthouse}} : Lighthouse is an open-source tool for improving the quality of web pages, including performance audits. 7. {{[[SEO Site Checkup]]:https://seositecheckup.com}} : This tool provides a comprehensive SEO analysis, including site speed checks and recommendations for improvement. 8. {{[[Uptrends]]:https://www.uptrends.com/tools/website-speed-test}} : Uptrends offers a website speed test that measures the loading time from different locations and provides detailed performance reports. These tools can help identify speed issues and optimize your website for better SEO performance.

The best website speed test tools for SEO in 2025 include: - {{[[Google PageSpeed Insights]]:https://pagespeed.web.dev}}: The gold standard for testing site speed and Core Web Vitals performance, providing diagnostics, improvement recommendations, and detailed metrics like FCP and CLS. It is free and widely used by developers and SEO professionals[1][2][7]. - {{[[GTmetrix]]:https://gtmetrix.com}}: Offers detailed performance reports including Core Web Vitals, waterfall charts, and video recordings of page load. It supports multiple test locations globally and has both free and paid features for deeper analysis[3][4][6]. - {{[[Pingdom]]:https://tools.pingdom.com}}: A beginner-friendly tool that provides quick speed analysis from various global locations with graded results and actionable tips. It is useful for general performance insights and is free to use[2][4][8]. - {{[[DebugBear]]:https://www.debugbear.com/test/website-speed}}: Provides comprehensive speed testing with Core Web Vitals data, step-by-step load visualization, detection of common performance issues, and historical comparison. It supports testing from 20 global locations and includes Lighthouse reports[5]. These tools are highly regarded for SEO because they measure key metrics that impact search rankings and user experience, such as loading speed, interactivity, and visual stability. Google PageSpeed Insights is especially critical as it reflects Google's own ranking criteria. GTmetrix and DebugBear offer advanced diagnostics useful for in-depth optimization, while Pingdom is suitable for quick checks and beginners.

Here are the best website speed test tools for SEO: 1. {{[[Google PageSpeed Insights]]:https://pagespeed.web.dev/}}: Official Google tool providing comprehensive performance analysis and optimization recommendations. 2. {{[[GTmetrix]]:https://gtmetrix.com/}}: Offers detailed performance reports, grades website speed, and provides actionable improvement suggestions. 3. {{[[Pingdom]]:https://tools.pingdom.com/}}: Provides global speed testing from multiple locations with detailed performance metrics. 4. {{[[WebPageTest]]:https://www.webpagetest.org/}}: Free, advanced tool allowing testing from multiple browsers and global locations. 5. {{[[Lighthouse]]:https://developers.google.com/web/tools/lighthouse}}: Built into Chrome DevTools, offering comprehensive performance, accessibility, and SEO audits. 6. {{[[KeyCDN]]:https://tools.keycdn.com/performance}}: Offers quick website speed testing with waterfall charts and performance grades. 7. {{[[Dareboost]]:https://www.dareboost.com/}}: Advanced tool with detailed performance analysis and comparative reporting. Key factors these tools measure: - Page load time - First contentful paint - Time to interactive - Performance score - Mobile/desktop performance - Optimization recommendations Pro tip: Use multiple tools for comprehensive insights, as each offers slightly different metrics and perspectives.

Here are the best website speed test tools for SEO: * **{{[[Google PageSpeed Insights]]:https://developers.google.com/speed/pagespeed/insights/}} :** This tool is crucial for SEO as it directly reflects Google's Core Web Vitals metrics (LCP, INP, CLS), providing scores and actionable recommendations for both mobile and desktop performance. It leverages Lighthouse data and offers a clear understanding of how Google perceives your site's speed, which directly impacts search rankings. * **{{[[GTmetrix]]:https://gtmetrix.com/}} :** {{[[GTmetrix]]:https://gtmetrix.com/}} : offers detailed insights into website performance, including PageSpeed and YSlow scores, fully loaded time, total page size, and request count. Its waterfall chart helps identify slow-loading resources, and it provides specific recommendations for optimization, making it excellent for in-depth analysis of factors affecting user experience and SEO. * **{{[[Pingdom Tools]]:https://tools.pingdom.com/}} :** {{[[Pingdom Tools]]:https://tools.pingdom.com/}} : provides an easy-to-understand performance grade, load time, and a breakdown of content size by type and domain. It allows testing from multiple global locations and offers a waterfall analysis to pinpoint bottlenecks, making it user-friendly for quick assessments of global performance relevant to SEO targeting. * **{{[[WebPageTest]]:https://www.webpagetest.org/}} :** {{[[WebPageTest]]:https://