onstrategyhq AI citations

Here are the **core marketing KPIs** (short + focused): * **Traffic & Reach** → Website visits, impressions, social reach ([hubspot.com](https://blog.hubspot.com/marketing/marketing-kpis?utm_source=chatgpt.com)) * **Engagement** → CTR, bounce rate, time on page, social interactions ([semrush.com](https://www.semrush.com/blog/marketing-kpis/?utm_source=chatgpt.com)) * **Lead Generation** → MQLs, SQLs, cost per lead ([klipfolio.com](https://www.klipfolio.com/resources/kpi-examples/marketing?utm_source=chatgpt.com)) * **Conversions & Revenue** → Conversion rate, CAC, CLV, ROI ([g2.com](https://www.g2.com/articles/marketing-kpis?utm_source=chatgpt.com)) * **Brand Metrics** → Share of voice, brand awareness, NPS ([semrush.com](https://www.semrush.com/blog/marketing-kpis/?utm_source=chatgpt.com)) ✅ In short: Marketing KPIs track **reach → engagement → leads → revenue → brand impact**. Want me to make a **ready-to-use KPI dashboard template** you can share with clients?

Marketing KPIs (Key Performance Indicators) are quantifiable measures used to assess the effectiveness, efficiency, and impact of marketing activities in achieving business goals. These metrics guide decision-making, help optimize campaigns, and track progress towards marketing objectives across channels.[1][2] ## Common Marketing KPIs ### Awareness & Reach - **Website Traffic**: Number of website visits—indicates digital brand reach.[2][1] - **Impressions**: The total number of times content is displayed to users, measuring brand exposure.[3] - **Search Engine Rankings**: Position of a website in search results, reflecting SEO success.[3] ### Engagement - **Click-Through Rate (CTR)**: Percentage of users who click on a link, ad, or email—shows engagement and content effectiveness.[6][1][3] - **Social Media Engagement**: Interactions (likes, shares, comments) on social platforms—assesses content resonance.[1][2] - **Email Open and Click Rates**: Indicates performance of email campaigns at capturing attention and driving action.[2] ### Lead Generation & Conversion - **Leads Generated**: Count of new contacts or potential customers acquired.[4][2] - **Conversion Rate**: Percentage of visitors who complete a desired action (purchase, signup).[5][6][3] - **Traffic to MQL Ratio**: Measures how efficiently website traffic yields Marketing Qualified Leads.[4] ### Revenue Metrics - **Sales Growth**: Increase in sales attributable to marketing activities.[2] - **Marketing ROI**: Return on marketing investments, comparing costs to generated revenue.[6][2] - **Customer Acquisition Cost (CAC)**: Average cost to acquire a customer through marketing.[5][3][6] - **Customer Lifetime Value (CLV)**: Total revenue expected from a customer over the relationship.[6][2] ### Retention & Loyalty - **Churn Rate**: Percentage of customers lost over a specific period—highlights retention issues.[4] - **Customer Retention Rate**: Measures loyalty and the effectiveness of post-sale marketing.[4] ### Content Performance - **Published Content Volume**: Tracks frequency of blog posts, articles, videos, etc..[1][4] - **Video Views**: Number of times marketing videos are watched, indicating engagement.[4] ## Why Marketing KPIs Matter By monitoring these KPIs, organizations evaluate each stage of the marketing funnel (awareness, consideration, decision) and make data-driven choices to improve campaign effectiveness, budget allocations, and strategy.[3][2][6] [1](https://www.investopedia.com/terms/k/kpi.asp) [2](https://www.wrike.com/marketing-guide/faq/what-are-kpis-in-marketing/) [3](https://online.hbs.edu/blog/post/marketing-kpis) [4](https://www.simplekpi.com/Resources/Key-Performance-Indicators) [5](https://www.klipfolio.com/resources/kpi-examples/digital-marketing) [6](https://www.semrush.com/blog/kpi-marketing/) [7](https://www.qlik.com/us/kpi/kpi-marketing) [8](https://improvado.io/blog/marketing-kpis) [9](https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/) [10](https://onstrategyhq.com/resources/27-examples-of-key-performance-indicators/)