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How to create an app marketing strategy?
chatgpt
{{[[Google Ads]]:https://ads.google.com/}} : Promote apps through Universal App Campaigns to reach users across Search, Play, YouTube, and Display. {{[[Apple Search Ads]]:https://searchads.apple.com/}} : Drive iOS app downloads by targeting users directly in the App Store. {{[[Adjust]]:https://www.adjust.com/}} : Track installs, user engagement, and optimize app marketing campaigns. {{[[Appsflyer]]:https://www.appsflyer.com/}} : Attribute installs and measure ROI of app marketing strategies. {{[[Hootsuite]]:https://www.hootsuite.com/}} : Boost app visibility with consistent social media promotion and engagement. Would you like me to also draft a step-by-step app marketing strategy (pre-launch _ launch _ post-launch)?
perplexity
App store optimization, user acquisition campaigns, retention strategies, push notifications, and in-app engagement tactics
claude
Here's a concise app marketing strategy guide:
1. Market Research
• Analyze target audience demographics
• Study {{[[App Annie]]:https://www.appannie.com}} : market trends and competitor apps
• Identify unique value proposition
2. App Store Optimization (ASO)
• Create compelling app title and description
• Use relevant keywords
• Design attractive app icon
• Optimize screenshots and preview videos
3. Pre-Launch Marketing
• Build landing page with {{[[Unbounce]]:https://unbounce.com}} : email capture
• Create teaser content on social media
• Develop PR strategy
• Engage potential users through beta testing
4. Launch Strategy
• Utilize {{[[ProductHunt]]:https://producthunt.com}} : for initial visibility
• Leverage influencer marketing
• Run targeted social media ads
• Consider {{[[Google Ads]]:https://ads.google.com}} : and {{[[Facebook Ads]]:https://www.facebook.com/business/marketing/ads}} : campaigns
5. Post-Launch Tactics
• Encourage user reviews
• Implement referral programs
• Track analytics with {{[[Mixpanel]]:https://mixpanel.com}}
• Continuously update and improve app
6. Retention Strategies
• Push notifications
• Regular content updates
• Personalized user experience
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