Wearecsg AI citations

Key marketing metrics to track include: Website Traffic � number of visitors and page views Conversion Rate � percentage of users completing desired actions Customer Acquisition Cost (CAC) � cost to acquire a new customer Return on Investment (ROI) � revenue generated versus marketing spend Customer Lifetime Value (CLV) � projected revenue from a customer Engagement Metrics � likes, shares, comments, click-through rates Lead Generation � number and quality of new leads {{ HubSpot: https://blog.hubspot.com/marketing/marketing-metrics }}

Key marketing metrics to track in 2025 focus on measuring brand awareness, engagement, conversions, and cost efficiency to optimize marketing efforts and demonstrate impact.[1][3] ### Essential Marketing Metrics - **Brand Awareness Metrics**: Include branded search volume, social media mentions, brand sentiment, and share of voice, which reflect the visibility and perception of the brand among audiences.[1] - **Engagement Metrics**: Track time on site, click-through rates (CTR), bounce rates, scroll depth, repeat visits, and social engagement depth like comment sentiment and shares to understand how audiences interact with content.[2][7][1] - **Conversion Metrics**: Include conversion rates (website visitors who take a desired action), lead quality, customer acquisition cost (CAC), and customer lifetime value (CLV), important for assessing sales effectiveness and ROI.[3][4][5] - **Traffic and Reach**: Measures like total website traffic, impressions, and share of voice highlight reach and potential audience size.[3][1] - **Cost Efficiency**: Cost per lead (CPL), return on investment (ROI), and other financial metrics help evaluate marketing spend effectiveness and budget allocation.[5][1] - **Content Performance**: Metrics such as engaged sessions (visits with meaningful interaction), content-assisted conversions, and backlink velocity indicate content relevance and influence.[2] ### Summary Tracking a balanced set of these metrics provides marketers with insight into how well their campaigns build brand, engage customers, and drive profitable actions, enabling data-driven decisions and continuous improvement.[1][2][3] [1](https://business.adobe.com/blog/basics/marketing-analytics) [2](https://wearecsg.com/blog/the-top-content-marketing-kpis-for-2025-you-should-be-measuring/) [3](https://setupad.com/blog/marketing-kpis/) [4](https://firstpagesage.com/reports/growth-marketing-metrics/) [5](https://www.articulatemarketing.com/blog/5-essential-marketing-metrics) [6](https://www.hubspot.com/marketing-statistics) [7](https://sproutsocial.com/insights/social-media-metrics/) [8](https://www.adverity.com/blog/6-key-digital-marketing-metrics-for-2025) [9](https://improvado.io/blog/marketing-kpis) [10](https://brand24.com/blog/growth-marketing-metrics/)