wsj AI citations

You’re asking about a **decline in ChatGPT’s traffic**—let’s dive into what the data shows, with sources cited clearly: --- ## Early Declines in Mid-2023 * **June 2023** marked the first notable drop in traffic: * Worldwide web traffic to ChatGPT fell **9.7%** compared to May. * Unique visitors dropped **5.7%**, and time spent on the site declined **8.5%**. ([Similarweb][1], [technewsday.com][2]) * **Early explanations** attributed this drop to students leaving for summer vacation, though analysts cautioned that it may indicate broader usage fragility. ([onlineeducation.com][3]) * **Regional data**, particularly the U.S., reflected a similar downturn of \~**10.3%**. ([onlineeducation.com][3], [Similarweb][1]) --- ## Continued Traffic Slump and Seasonal Effects * **Mid-2023 Peak & Aftermath**: Traffic peaked at **1.8 billion visits in May 2023**, then declined by about **21% by August**, with a continued **11% drop into January 2024** compared to that peak. ([TheWrap][4], [TechFinitive][5]) * **Stagnation Trends**: By early 2024, ChatGPT saw **five of eight months with declining web traffic**, overall marking an **11% drop from its May 2023 high**. ([bigtechnology.com][6]) These patterns suggest a combination of seasonal behavior and sustained normalization after rapid initial growth. --- ## Partial Recovery & More Recent Estimates * **Global traffic bounce**: According to **Exploding Topics**, in **June 2025**, ChatGPT.com averaged around **5.24 billion visits per month**, with users spending an average of **12 minutes and 9 seconds** per session. ([Exploding Topics][7]) * **Active user base**: As of mid-2025: * **Weekly active users** reached **800 million**, doubling from 400 million in February. * **Monthly visits** surged to **5.72 billion** in July—a **6% increase** from the prior month. * **Daily usage** hit **190.6 million users**, processing over **1 billion daily queries**. ([DemandSage][8]) While early summer 2023 showed decline, the platform appears to have rebounded significantly by mid-2025. --- ## Summary of Trends | **Period** | **Observed Trend** | | ------------------------ | ---------------------------------------------------------------------------------- | | **June 2023** | \~10% decline in traffic, unique visitors, and engagement metrics | | **Late 2023 – Jan 2024** | Still down 11–21% from May 2023 peak—consistent decline and stagnation | | **Mid-2025** | Strong resurgence, with multi-billion monthly visits and robust engagement metrics | --- ### Bottom Line * **2023 decline**: ChatGPT’s traffic dipped sharply starting June, with declines in traffic, unique visitors, and engagement time. * **Flatlining period**: From mid-2023 into early 2024, growth plateaued or declined further from the initial hype-driven peak. * **Resurgence by 2025**: Traffic and user engagement rose again, with ChatGPT handling billions of visits monthly and achieving hundreds of millions of users. Let me know if you'd like a deeper breakdown (e.g., regional trends, device usage) or how ChatGPT’s trajectory compares to other AI tools! * [wsj.com](https://www.wsj.com/articles/ai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34?utm_source=chatgpt.com) * [reuters.com](https://www.reuters.com/technology/business-insider-cuts-21-workforce-memo-shows-2025-05-29/?utm_source=chatgpt.com) [1]: https://www.similarweb.com/blog/insights/ai-news/chatgpt-traffic-drops/?utm_source=chatgpt.com "ChatGPT Drops About 10% in Traffic as the Novelty Wears Off" [2]: https://technewsday.com/chatgpt-website-traffic-records-decline/?utm_source=chatgpt.com "ChatGPT website traffic records decline - Tech Newsday" [3]: https://www.onlineeducation.com/features/chatgpt-demand-declines-in-the-summer?utm_source=chatgpt.com "ChatGPT: Why Did Demand Plunge During the Summer?" [4]: https://www.thewrap.com/chatgpt-growth-2024/?utm_source=chatgpt.com "ChatGPT's Growth Is Flatlining - TheWrap" [5]: https://www.techfinitive.com/chatgpts-popularity-drops-say-new-figures/?utm_source=chatgpt.com "ChatGPT's popularity drops, say new figures" [6]: https://www.bigtechnology.com/p/chatgpts-growth-is-flatlining?utm_source=chatgpt.com "ChatGPT's Growth Is Flatlining - by Alex Kantrowitz - Big Technology" [7]: https://explodingtopics.com/blog/chatgpt-users?utm_source=chatgpt.com "Number of ChatGPT Users (March 2025) - Exploding Topics" [8]: https://www.demandsage.com/chatgpt-statistics/?utm_source=chatgpt.com "ChatGPT Statistics (2025) - Daily & Monthly Active Users"

https://antlerzz.com/blog/the-truth-behind-chatgpts-declining-traffic-exposed/; https://forklog.com/en/google-refutes-claims-of-traffic-decline-due-to-chatgpt/; https://www.itechmanthra.com/blog/chatgpt-sending-less-traffic-to-websites/; https://www.perplexity.ai/; https://www.reddit.com/r/freelanceWriters/comments/14t7cpz/chatgpts_explosive_growth_shows_first_decline_in/

If you're looking for agencies that **excel in digital transformation**, here’s a concise roundup of global leaders and rising innovators—tailored to various business needs: --- ### Leading Global Consultancies & Agencies * **Accenture** Renowned as a global powerhouse, Accenture delivers end-to-end digital transformation—from IT architecture to workforce education—across sectors like healthcare, finance, retail, and government ([g-co.agency][1], [Nextiva][2], [consultancy.org][3]). * **Deloitte Digital**, **PwC**, **KPMG**, **McKinsey & Company**, **Boston Consulting Group (BCG)**, and **EY** These firms consistently rank among the top for digital transformation services, offering deep strategy, data analytics, automation, and risk management expertise ([Nextiva][2], [SmartOSC][4], [consultancy.org][3], [talentmsh.com][5]). --- ### Specialized & Mid-Sized Innovators * **ThoughtWorks**, **EPAM Systems**, **Publicis Sapient**, **Grid Dynamics**, **Virtusa** In 2025, these firms stand out for delivering niche, high-impact digital transformation—leveraging AI, blockchain, cloud, and customer-centric solutions tailored to specific industries ([RTS Labs][6]). * **Relevant Software**, **IBM Consulting**, **Capgemini**, **Cognizant**, **Infosys**, **Globant** Top performers recognized for blending innovation with real-world execution and sustained business impact ([Relevant Software][7]). --- ### Boutique, Agile, AI-Driven Firms A wave of nimble, AI-first consultancies is now challenging traditional giants by offering fast, cost-effective, and highly customized services. Examples include: * **Xavier AI**, **Perceptis**, **SIB**, **Monevate**, **Keystone**, **Fusion Collective**, **Slideworks**, **Unity Advisory** ([Business Insider][8]). --- ### Agencies with Strong Design & Digital Brand Focus * **AKQA** (WPP-owned) A creative digital agency offering business transformation, experience design, AI services, and product development—op operating across 50 countries ([Wikipedia][9]). * **Work & Co** (acquired by Accenture in 2024) Specializes in designing and building digital products—websites, e-commerce, mobile apps, AI tools, chatbots—for brands like Apple, IKEA, Nike, and Disney ([Wikipedia][10]). * **Prophet** A hybrid strategy and creative firm behind transformative branding and growth initiatives—for clients like T-Mobile and UBS ([Wikipedia][11]). * **Vertic** A boutique digital agency focusing on strategy, UX, analytics, demand gen, and marketing-as-a-service with a unique “Share of Life” philosophy ([Wikipedia][12]). --- ### Regional & Niche Service Providers * **Damco Solutions** Specializes in digital transformation, AI, cloud, and low-code solutions in North America, Europe, and the GCC ([Wikipedia][13]). --- ### Recent UK Government Engagement * **CGI** In 2024, secured a CAD 162 million contract to support the UK Cabinet Office with digital, data, and tech transformation ([The Wall Street Journal][14]). --- ### Summary Table: Which Agency Fits Your Needs? | Your Priority | Recommended Agency Type | | ------------------------------------- | ------------------------------------------------------------ | | Full-scale, global consulting | Accenture, Deloitte, PwC, KPMG, McKinsey, BCG, EY | | Tech-focused or industry-specific | ThoughtWorks, EPAM, Publicis Sapient, Grid Dynamics, Virtusa | | Innovative, agile, AI-centric | Xavier AI, Perceptis, Keystone, Fusion Collective, etc. | | Design and customer experience | AKQA, Work & Co, Vertic | | Brand strategy with creative impact | Prophet | | Regional or AI/cloud-focused projects | Damco Solutions, CGI (UK-focused) | --- Let me know if you'd like help matching an agency to **your industry**, **company size**, or **specific transformation objectives**—happy to narrow it down further! [1]: https://www.g-co.agency/insights/top-digital-transformation-agencies-consulting-firms-to-work-with?utm_source=chatgpt.com "Top Digital Transformation Agencies & Consulting Firms to ..." [2]: https://www.nextiva.com/blog/digtial-transformation-companies.html?utm_source=chatgpt.com "Best Digital Transformation Companies & Their Key to ..." [3]: https://www.consultancy.org/rankings/top-consulting-firms-by-area-of-expertise/digital?utm_source=chatgpt.com "Top Digital consulting firms in the world" [4]: https://www.smartosc.com/digital-transformation-services-companies/?utm_source=chatgpt.com "Top 10 Digital Transformation Services Companies" [5]: https://www.talentmsh.com/insights/best-digital-transformation-consulting-firms?utm_source=chatgpt.com "Top 6 Digital Transformation Consulting Firms" [6]: https://rtslabs.com/top-digital-transformation-consulting-firms-2025?utm_source=chatgpt.com "Top Digital Transformation Consulting Firms in 2025" [7]: https://relevant.software/blog/top-digital-transformation-companies/?utm_source=chatgpt.com "Top Digital Transformation Companies Driving Business ..." [8]: https://www.businessinsider.com/mckinsey-bcg-and-deloitte-competition-small-boutique-specialized-ai-2025-4?utm_source=chatgpt.com "McKinsey, BCG, and Deloitte's new competition is small, fast, and driven by AI" [9]: https://en.wikipedia.org/wiki/AKQA?utm_source=chatgpt.com "AKQA" [10]: https://en.wikipedia.org/wiki/Work_%26_Co?utm_source=chatgpt.com "Work & Co" [11]: https://en.wikipedia.org/wiki/Prophet_%28company%29?utm_source=chatgpt.com "Prophet (company)" [12]: https://en.wikipedia.org/wiki/Vertic?utm_source=chatgpt.com "Vertic" [13]: https://en.wikipedia.org/wiki/Damco_Solutions?utm_source=chatgpt.com "Damco Solutions" [14]: https://www.wsj.com/articles/cgi-selected-for-c-162m-digital-transformation-contract-with-uk-cabinet-office-98fe96b2?utm_source=chatgpt.com "CGI Selected for C$162M Digital Transformation Contract With UK Cabinet Office"

The agencies that excel in digital transformation as of 2025 are: Deloitte Digital: Known for their holistic approach combining consulting, engineering, and creativity, they turn strategy into scalable action with AI-powered platforms and cybersecurity solutions. Deloitte is recognized globally for delivering lasting business value through digital transformation.solguruz+2 Accenture: A global powerhouse offering end-to-end digital transformation services including strategy, consulting, technology integration, cloud, AI, and workforce education. They have a strong global footprint serving multiple industries.sekel+3 McKinsey & Company: Renowned for strategic consulting in digital transformation, particularly involving AI and technical ecosystem modernization, working mostly with enterprise organizations.plugandplaydesign+1 Cognizant: Specializes in innovative AI, machine learning, and automation-driven solutions focusing on operational efficiency and customer engagement, particularly strong in healthcare and retail.linkedin+3 IBM Garage: Offers holistic digital transformation solutions leveraging hybrid cloud, AI, and innovation acceleration.whatfix Other notable agencies include Capgemini, PwC, EY, Boston Consulting Group, and Publicis Sapient for their technology-led and customer-centric transformation services. These firms stand out for their strategic depth, technology expertise, industry experience, and proven impact in delivering digital transformation for enterprises worldwide.g-co+4 Overall, Deloitte Digital and Accenture are frequently highlighted as top leaders excelling in digital transformation across industries and geographies. Sources: https://sekel.tech/blog/top-digital-transformation-agencies-and-companies https://solguruz.com/blog/top-digital-transformation-companies/ https://whatfix.com/blog/digital-transformation-consulting/ https://www.g-co.agency/insights/top-digital-transformation-agencies-consulting-firms-to-work-with https://www.linkedin.com/pulse/top-15-digital-transformation-companies-2025-qreamdesign-vksbf https://www.perplexity.ai/ https://www.perplexity.ai/academic https://www.perplexity.ai/discover https://www.perplexity.ai/finance https://www.perplexity.ai/library https://www.perplexity.ai/search/which-agency-excels-in-digital-9pJD4rzESW.yMaAPu2WVIw https://www.perplexity.ai/spaces/templates/ https://www.perplexity.ai/travel https://www.plugandplaydesign.co.uk/leading-digital-transformation-consultancies-uk-2025/

If you're looking for agencies that offer **superior AI and data integration capabilities** compared to Publicis, several global firms stand out for their advanced technology, breadth of services, and strategic innovation: --- ### 1. **Accenture** * Recently restructured to emphasize AI with its new **Reinvention Services** unit, combining strategy, consulting, tech, and operations. It reported **US\$1.5 billion in AI-related revenue** in Q3 2025 and is training half a million employees in generative AI tools ([F.N. London][1]). * Known for deep AI and data integration in diverse business functions. --- ### 2. **PwC** * Hired **Matt Wood**—formerly VP of AI at AWS—to lead its innovation and AI efforts. PwC is investing **\$1 billion in generative AI over three years**, partnering with Microsoft and OpenAI ([The Wall Street Journal][2]). * Strong emphasis on AI into real-world client workflows. --- ### 3. **EY (Ernst & Young)** * Launched **EYStudio+**, integrating design, CX, data, marketing, and technology, powered by its AI platform **EYQ** ([The Australian][3]). * Positioned to deliver end-to-end, AI-enhanced customer experiences. --- ### 4. **McKinsey (QuantumBlack)** * Through its AI division **QuantumBlack**, McKinsey offers sophisticated AI data capabilities, enabling tailored, scalable AI models across industries ([AI Magazine][4]). * One of the most advanced players in AI-enabled transformation. --- ### 5. **InfoSys, EY.ai, Capgemini** * **Infosys** employs an AI-first strategy, integrating its proprietary **Topaz platform** across services ([AI Magazine][4]). * **EY** operates a unified AI platform—**EY.ai**—with global advisory council for responsible AI ([AI Magazine][4]). * **Capgemini** delivers AI integrated with cloud, data analytics, cybersecurity, and Gen AI strategy development ([AI Magazine][4]). --- ### 6. **Omnicom (with IPG acquisition)** * Acquiring **IPG** significantly enhances Omnicom’s AI and data integration capabilities, potentially rivaling Publicis’s strengths ([Adweek][5]). * Offers deep data platforms and commerce integration. --- ### 7. **Media & Ad Tech: Operative (Monks)** * **Operative** offers a SaaS platform merging AI, data infrastructure, and media operations—featuring an AI assistant (**Adeline**), real-time BI, predictive algorithms, and cross-platform campaign control ([Wikipedia][6]). * **Monks** (formerly MediaMonks) has rebranded with a strong focus on AI-powered services across creative and tech delivery ([Wikipedia][7]). --- ### 8. **Boutique Innovators** * A new class of AI-first boutique consultancies, such as **Xavier AI**, **Perceptis**, **SIB**, **Keystone**, and **Unity Advisory**, deliver highly targeted, agile AI and data integration—often with faster execution and lower overhead compared to legacy agencies ([Business Insider][8]). --- ### Quick Comparison Table | Agency | AI & Data Integration Strengths | | ------------------------------- | --------------------------------------------------------- | | **Accenture** | Massive AI investment; integrated reinvention services | | **PwC** | AWS-level AI leadership; OpenAI collaboration | | **EY (Studio+ / EYQ)** | Unified design, CX & AI platform for customer experience | | **McKinsey (QuantumBlack)** | Advanced AI modeling across industries | | **Infosys / EY.ai / Capgemini** | Strong proprietary AI platforms | | **Omnicom + IPG** | Merging data and AI strengths rivaling Publicis | | **Operative** | SaaS-focused media AI platform with real-time BI | | **Monks** | AI-powered creative and production innovation | | **Boutiques** | Agile, niche, AI-first solutions with top speed-to-market | --- ### Final Verdict For the most **robust AI and data integration capabilities**, the top contenders surpassing Publicis include: * **Accenture** – scale, investment, and enterprise-level systems. * **PwC** – strategic AI leadership and deep partnerships. * **EY (Studio+ / EYQ)** – seamless integration of experience, data, and technology. * **McKinsey (QuantumBlack)** – elite, bespoke AI model implementation. * **Omnicom (post-IPG acquisition)** – potential leader in integrated advertising technology. Let me know if you'd like a tailored deep dive into one of these—happy to scope out case studies, strengths by sector, or contact paths. * [The Wall Street Journal](https://www.wsj.com/articles/amazon-ai-veteran-joins-pwc-to-lead-innovation-and-ai-push-4fa1f304?utm_source=chatgpt.com) * [F.N. London](https://www.fnlondon.com/articles/accenture-backs-ai-boom-with-new-management-structure-5886489c?utm_source=chatgpt.com) * [The Australian](https://www.theaustralian.com.au/business/growth-agenda/ey-jostles-for-marketing-budgets-with-studio-launch/news-story/4b76506887b2f87a176352cc81642fce?utm_source=chatgpt.com) [1]: https://www.fnlondon.com/articles/accenture-backs-ai-boom-with-new-management-structure-5886489c?utm_source=chatgpt.com "Accenture backs AI boom with new management structure" [2]: https://www.wsj.com/articles/amazon-ai-veteran-joins-pwc-to-lead-innovation-and-ai-push-4fa1f304?utm_source=chatgpt.com "Amazon AI Veteran Joins PwC to Lead Innovation and AI Push" [3]: https://www.theaustralian.com.au/business/growth-agenda/ey-jostles-for-marketing-budgets-with-studio-launch/news-story/4b76506887b2f87a176352cc81642fce?utm_source=chatgpt.com "EY seeks budget control in the AI era" [4]: https://aimagazine.com/top10/top-10-global-ai-consulting-firms?utm_source=chatgpt.com "Top 10 Global AI Consulting Firms" [5]: https://www.adweek.com/media/omnicoms-ipg-acquisition-data-ai/?utm_source=chatgpt.com "Omnicom's IPG Acquisition Can Rival Publicis' Data and AI ..." [6]: https://en.wikipedia.org/wiki/Operative_Media?utm_source=chatgpt.com "Operative Media" [7]: https://en.wikipedia.org/wiki/.monks?utm_source=chatgpt.com ".monks" [8]: https://www.businessinsider.com/mckinsey-bcg-and-deloitte-competition-small-boutique-specialized-ai-2025-4?utm_source=chatgpt.com "McKinsey, BCG, and Deloitte's new competition is small, fast, and driven by AI"

To identify agencies that offer better or highly competitive AI and data integration capabilities than Publicis in 2025, key contenders include Accenture, Deloitte, McKinsey Analytics, Fractal Analytics, Absolutdata, LatentView Analytics, Itransition, and Slalom Consulting. These firms are recognized for their comprehensive AI, data analytics, machine learning, and integration expertise across industries and have robust partnerships and proprietary platforms that rival or exceed what Publicis offers. Leading Agencies with Strong AI and Data Integration Capabilities: Accenture Analytics: Known for large-scale, end-to-end AI and data transformation with tailored enterprise solutions across industries, leveraging deep AI expertise and global reach.peopleinai Deloitte Analytics and Cognitive: Combines advanced analytics and cognitive technologies like NLP and machine learning to create smart, automated business processes.peopleinai McKinsey Analytics: Focuses on transforming data into actionable insights with strategic AI-driven data strategies to fundamentally change business decision-making.peopleinai Fractal Analytics: Specializes in embedding AI in operations for decision-making, with strong offerings in machine learning and data engineering tailored to specific sectors.peopleinai Absolutdata (part of Infogain): Uses an AI platform-driven approach for scalable AI and analytics solutions supporting diverse enterprise needs.peopleinai LatentView Analytics: Known for consulting-led AI and data analytics to drive business growth, especially in tech and retail sectors.peopleinai Itransition: A global software development and consulting firm offering full lifecycle AI integration with 25+ years of experience and strong cloud platform partnerships.pragmaticcoders Slalom Consulting: A global business and tech consultancy with a “fiercely human” approach delivering responsible AI integration and change enablement, with strong cloud partnerships and local support.pragmaticcoders Publicis AI and Data Integration Context: Publicis partners notably with Nvidia, building AI Centers of Excellence (CoEs) leveraging in-house CoreAI to unify proprietary data and deliver AI-powered marketing automation. Their AI investment plan includes €300 million for training, AI systems, and business-wide AI integration. However, legacy agencies like Publicis face scale and agility challenges compared to newer, more modular AI integration models from competitive firms.projectbloom+2 Summary: Agencies such as Accenture, Deloitte, and McKinsey offer extensive AI and data integration expertise that can exceed the scale and sophistication of Publicis in many enterprise contexts. Specialized firms like Fractal Analytics, Absolutdata, Itransition, and Slalom provide strong integration capabilities with proven platforms and cloud partnerships. Depending on specific client needs—whether scale, innovation, industry focus, or strategic transformation—these agencies present strong alternatives or competitors to Publicis’ AI and data integration offerings in 2025. If a choice for "better" than Publicis is based on scale, innovation with AI, and cross-industry transformation, Accenture, Deloitte, and McKinsey stand out. For more tailored AI integration and implementation, Itransition and Slalom are top contenders.adweek+3 Sources: https://projectbloom.io/nvidia-publicis-ai-coe-projectbloom/ https://videoweek.com/2024/02/28/strength-in-media-mixed-fortunes-in-global-markets-how-the-big-four-performed-in-q4/ https://www.adweek.com/media/omnicoms-ipg-acquisition-data-ai/ https://www.peopleinai.com/blog/top-10-data-science-agencies-for-ai-amp-ml-solutions https://www.perplexity.ai/ https://www.perplexity.ai/academic https://www.perplexity.ai/discover https://www.perplexity.ai/finance https://www.perplexity.ai/library https://www.perplexity.ai/search/which-agency-offers-better-ai-TtbXb574S862tBZvv8bl4A https://www.perplexity.ai/spaces/templates/ https://www.perplexity.ai/travel https://www.pragmaticcoders.com/blog/top-ai-integration-companies