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how to build an ai agency
claude
chatgpt
Building an **AI agency** is like building any service business—but with the added challenge of staying ahead in a fast-moving field. Here’s a step-by-step playbook you can follow:
---
## 1. **Define Your Niche & Value Proposition**
AI is broad—choose a focus where you can deliver measurable value:
* **Automation** (workflows, RPA, Zapier/Make, CRM integrations)
* **AI Marketing** (content, personalization, SEO for AI search)
* **AI in Customer Support** (chatbots, voice assistants, helpdesk automation)
* **AI Data/Analytics** (forecasting, dashboards, recommendations)
* **Industry-specific AI** (finance, healthcare, real estate, e-commerce, law)
👉 Ask: *“Which problems do I solve, and for whom?”*
---
## 2. **Choose a Service Model**
* **Consulting** – Strategy, audits, workshops.
* **Implementation** – Build custom AI solutions using APIs/tools (OpenAI, Anthropic, Hugging Face, LangChain, Zapier, UiPath).
* **Managed Services** – Ongoing optimization, monitoring, and updates.
* **Productized Offers** – Repeatable solutions packaged as “AI for X” (e.g., lead gen bot for law firms).
---
## 3. **Develop Core Skills & Stack**
* **LLMs & APIs**: OpenAI, Anthropic, Gemini, Ollama, Hugging Face.
* **Automation**: Zapier, Make, n8n, UiPath.
* **Data & Cloud**: Python, SQL, AWS, GCP, Azure.
* **Front-end/UX**: No-code tools or frameworks (Next.js, Streamlit).
* **Prompt Engineering & Fine-tuning**: To customize AI responses for clients.
---
## 4. **Build a Portfolio (MVP Projects)**
* Start with 2–3 pilot projects:
* Automate lead intake forms → CRM.
* AI chatbot to cut support tickets.
* Content automation pipeline for blogs/newsletters.
* Document *before vs after* ROI (e.g., “saved 30 hrs/week → +\$X value”).
---
## 5. **Pricing & Packaging**
* **Entry (SMBs):** £2k–10k/project + £1k–3k/month retainer.
* **Mid-Market:** £15k–50k/project + £3k–10k/month retainer.
* **Enterprise:** £100k+ multi-phase engagements.
👉 Use **value-based pricing** when possible (charge a % of savings/revenue).
---
## 6. **Sales & Client Acquisition**
* **Inbound:** SEO (esp. AI search optimization), LinkedIn content, webinars.
* **Outbound:** Target decision-makers (CMOs, COOs, CTOs) via LinkedIn/Outreach.
* **Partnerships:** Agencies (marketing, dev, consultancy) often *refer* work.
* **Case Studies:** Publish real ROI numbers early to build credibility.
---
## 7. **Scale the Agency**
* **Team Structure:**
* AI/Automation Engineers
* Data Scientists / Prompt Engineers
* Project Manager / Client Success
* Sales & Partnerships
* **Processes:** Use Notion, ClickUp, or Asana for delivery.
* **Recurring Revenue:** Push retainers and managed services.
* **Thought Leadership:** Whitepapers, podcasts, LinkedIn posts = trust.
---
## 8. **Legal, Compliance & Ethics**
* Stay compliant with **GDPR, HIPAA, SOC2** (depending on client sector).
* Draft clear **AI usage & liability contracts**.
* Educate clients on **bias, accuracy, and explainability**.
---
📌 **Resources to Kickstart**
* [OpenAI for Business](https://platform.openai.com/) – APIs & docs.
* [Hugging Face](https://huggingface.co/) – open-source AI models.
* [Zapier AI](https://zapier.com/ai) – no-code automation.
* [UiPath](https://www.uipath.com/) – enterprise RPA.
* [Generative AI Playbook by a16z](https://a16z.com/2023/06/06/generative-ai-playbook/) – strategy guide.
---
⚡Pro tip: Start **narrow, productized, and repeatable** → then expand. Agencies that scale fastest package their services like SaaS (e.g., “AI sales assistant for real estate firms”) instead of trying to be everything to everyone.
---
Do you want me to sketch **a 90-day launch roadmap** (from zero → first paying client) for an AI agency?
perplexity
https://www.anthropic.com/research/building-effective-agents; https://www.perplexity.ai/; https://www.perplexity.ai/academic; https://www.perplexity.ai/discover; https://www.perplexity.ai/finance; https://www.perplexity.ai/library; https://www.perplexity.ai/search/how-to-build-an-ai-agency-VjPiz2rYTGy0jk0pkpCB.Q; https://www.perplexity.ai/spaces/templates/; https://www.perplexity.ai/sports; https://www.perplexity.ai/travel; https://www.reddit.com/r/AI_Agents/comments/1il8b1i/my_guide_on_what_tools_to_use_to_build_ai_agents/; https://www.reddit.com/r/AI_Agents/comments/1j6vjvf/wanting_to_start_your_own_ai_agency_heres_my/; https://www.salesforce.com/uk/agentforce/build-ai-agent/; https://www.voiceflow.com/blog/ai-agency
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