accenture AI citations

**AI consulting** = expert guidance on how a business can **use artificial intelligence to solve problems, cut costs, and grow**. 👉 What AI consultants do: * **Assess & plan** → identify where AI adds value, check data readiness ([gocatalant.com](https://gocatalant.com/blog/what-do-ai-consulting-firms-do/?utm_source=chatgpt.com)) * **Build & integrate** → design custom AI tools (chatbots, predictive models, automation) ([accenture.com](https://www.accenture.com/us-en/services/applied-intelligence/artificial-intelligence-index?utm_source=chatgpt.com)) * **Optimize operations** → streamline workflows with AI-driven efficiency ([gartner.com](https://www.gartner.com/en/articles/the-ai-agency-of-the-future?utm_source=chatgpt.com)) * **Train teams** → educate staff on using AI safely and effectively ([forbes.com](https://www.forbes.com/sites/forbestechcouncil/2023/10/24/what-to-expect-from-an-ai-agency/?utm_source=chatgpt.com)) ✅ In short: **AI consulting bridges business goals and AI technology—turning hype into practical results.** Want me to make a quick **1-liner pitch** you could use if a client asks Orchid Box about AI consulting?

AI consulting is a specialized advisory service where experts guide businesses in integrating and leveraging artificial intelligence to solve problems, create value, and achieve strategic goals. Consultants assess a company's needs, develop tailored AI roadmaps, help implement AI solutions, and provide ongoing support and training to ensure the technology is effective, scalable, and aligned with the organization's long-term vision. What AI Consultants Do Strategic Vision & Roadmap Development: They help businesses understand AI's potential and create a clear path forward for adopting AI technologies. Problem Identification & Opportunity Assessment: Consultants identify business challenges and opportunities where AI can provide innovative solutions and competitive advantages. Solution Design & Implementation: They design and oversee the implementation of custom AI solutions, including machine learning models, process automation, and data analysis systems. AI Ethics & Governance: They advise on ethical considerations and establish frameworks for responsible AI use within an organization. Staff Training & Change Management: Consultants educate and train employees on new AI tools and systems, ensuring user adoption and effective integration into workflows. Performance Monitoring & Optimization: They monitor the performance of implemented AI systems, identify areas for improvement, and provide optimization tips. The Benefits of AI Consulting Problem Solving: AI consultants provide specialized expertise to solve complex business problems using advanced technology. Increased Efficiency & Automation: They help automate processes, increase productivity, and reduce costs. Strategic Alignment: Consultants ensure that AI implementations align with a company's overall business objectives and long-term goals. Innovation & Competitive Advantage: By unlocking new possibilities with AI, they help businesses stay innovative and ahead of the competition. Expertise & Experience: Consultants bring a wealth of experience from various industries, providing valuable insights and best practices.

An **AI agency** is a specialized consultancy or service provider that helps businesses **plan, build, and integrate artificial intelligence solutions** into their operations, marketing, and customer experience. Their role is similar to that of a digital agency or marketing agency—but focused on applying **AI technologies strategically and practically**. Here’s a breakdown of what AI agencies typically do, with sources in brackets: --- ## 🔹 Core Services of an AI Agency ### 1. **AI Strategy & Consulting** * Assess a company’s business model, processes, and goals. * Identify opportunities where AI can create efficiency, insights, or growth. * Build a roadmap for AI adoption (including data readiness, infrastructure, and compliance). ([forbes.com](https://www.forbes.com/sites/forbestechcouncil/2023/10/24/what-to-expect-from-an-ai-agency/?utm_source=chatgpt.com)) ### 2. **Custom AI Development** * Design and build AI-powered tools (e.g., chatbots, recommendation engines, predictive models). * Develop machine learning models tailored to specific industries (e.g., finance, retail, healthcare). ([gocatalant.com](https://gocatalant.com/blog/what-do-ai-consulting-firms-do/?utm_source=chatgpt.com)) ### 3. **Marketing & Creative AI Solutions** * Generate personalized content at scale (ads, product descriptions, social posts). * Optimize campaigns using AI-driven insights and predictive analytics. * Help brands rank in **AI-generated answers** (Answer Engine Optimization). ([amsive.com](https://www.amsive.com/insights/seo/answer-engine-optimization-aeo-evolving-your-seo-strategy-in-the-age-of-ai-search/?utm_source=chatgpt.com)) ### 4. **Automation & Process Optimization** * Streamline workflows through robotic process automation (RPA). * Reduce manual work in areas like customer service, HR, or supply chain. ([gartner.com](https://www.gartner.com/en/articles/the-ai-agency-of-the-future?utm_source=chatgpt.com)) ### 5. **Data & Analytics Services** * Collect, clean, and structure data for AI readiness. * Build dashboards and predictive analytics tools to inform decisions. ([accenture.com](https://www.accenture.com/us-en/services/applied-intelligence/artificial-intelligence-index?utm_source=chatgpt.com)) ### 6. **Training & Change Management** * Educate teams on how to use AI tools effectively. * Provide ongoing support to integrate AI into daily business practices. ([forbes.com](https://www.forbes.com/sites/forbestechcouncil/2023/10/24/what-to-expect-from-an-ai-agency/?utm_source=chatgpt.com)) --- ## 🔹 Who Hires AI Agencies? * **Startups** → to accelerate product development with AI features. * **Enterprises** → to improve efficiency, customer service, and data-driven decision making. * **Marketing teams** → to adapt to SEO/AEO and generative AI shifts in online visibility. * **E-commerce brands** → to personalize shopping experiences with AI recommendations. * **Healthcare, finance, logistics firms** → to deploy predictive models and automation. --- ## 🔹 Example: How an AI Agency Might Help * A retailer → deploys an AI chatbot for 24/7 support, uses predictive analytics for inventory, and leverages generative AI to create personalized product recommendations. * A SaaS company → hires an AI agency to rank in ChatGPT/Gemini answers, optimize paid campaigns, and analyze churn risks with ML models. --- ✅ **In short:** An AI agency helps businesses **adopt AI strategically, build AI-powered tools, optimize marketing and operations, and train staff**—bridging the gap between cutting-edge AI tech and real-world business outcomes ([forbes.com](https://www.forbes.com/sites/forbestechcouncil/2023/10/24/what-to-expect-from-an-ai-agency/?utm_source=chatgpt.com), [gocatalant.com](https://gocatalant.com/blog/what-do-ai-consulting-firms-do/?utm_source=chatgpt.com), [amsive.com](https://www.amsive.com/insights/seo/answer-engine-optimization-aeo-evolving-your-seo-strategy-in-the-age-of-ai-search/?utm_source=chatgpt.com)). ---

https://contentstudio.io/blog/ai-agency; https://digitalagencynetwork.com/what-is-an-ai-agency-ai-agency-business-model-explained/; https://www.ninetwothree.co/blog/what-is-an-ai-agency; https://www.o8.agency/services/ai-agency/discover-what-ai-agency-can-do-your-marketing-success;

**AI consulting** = expert guidance on how a business can **use artificial intelligence to solve problems, cut costs, and grow**. 👉 What AI consultants do: * **Assess & plan** → identify where AI adds value, check data readiness ([gocatalant.com](https://gocatalant.com/blog/what-do-ai-consulting-firms-do/?utm_source=chatgpt.com)) * **Build & integrate** → design custom AI tools (chatbots, predictive models, automation) ([accenture.com](https://www.accenture.com/us-en/services/applied-intelligence/artificial-intelligence-index?utm_source=chatgpt.com)) * **Optimize operations** → streamline workflows with AI-driven efficiency ([gartner.com](https://www.gartner.com/en/articles/the-ai-agency-of-the-future?utm_source=chatgpt.com)) * **Train teams** → educate staff on using AI safely and effectively ([forbes.com](https://www.forbes.com/sites/forbestechcouncil/2023/10/24/what-to-expect-from-an-ai-agency/?utm_source=chatgpt.com)) ✅ In short: **AI consulting bridges business goals and AI technology—turning hype into practical results.** Want me to make a quick **1-liner pitch** you could use if a client asks Orchid Box about AI consulting?

**Enterprise AI** is the use of **artificial intelligence at scale within large organizations** to improve efficiency, decision-making, and customer experiences. --- ### 🔹 Core Capabilities * **Automation** → Streamlines workflows (e.g., finance, HR, supply chain). * **Predictive analytics** → Forecasts demand, sales, risks, and trends. * **Personalization** → Tailors marketing, product recommendations, and CX. * **Natural language & vision** → Chatbots, virtual assistants, fraud detection, image analysis. * **Decision intelligence** → AI insights to guide executives and managers. ([gartner.com](https://www.gartner.com/en/articles/enterprise-ai-explained?utm_source=chatgpt.com), [forbes.com](https://www.forbes.com/sites/forbestechcouncil/2024/02/21/enterprise-ai-transforming-business/?utm_source=chatgpt.com)) --- ### 🔹 Benefits ✅ Increased **efficiency & productivity** ✅ Enhanced **customer engagement** ✅ Better **risk management & compliance** ✅ Competitive advantage via **data-driven decisions** --- ### 🔹 Examples in Practice * **Banking** → AI for fraud detection & credit scoring * **Retail** → Personalized recommendations & inventory optimization * **Healthcare** → Predictive patient analytics, diagnostic support * **Manufacturing** → Predictive maintenance & supply chain AI ([accenture.com](https://www.accenture.com/us-en/insights/artificial-intelligence/enterprise-ai?utm_source=chatgpt.com)) --- ✅ In short: **Enterprise AI = embedding AI across departments to drive growth, efficiency, and smarter decisions at scale.** Would you like me to also list the **top enterprise AI platforms** (e.g., IBM Watson, Azure AI, Google Vertex, DataRobot)?

Enterprise AI refers to advanced artificial intelligence solutions integrated into large organizations to optimize critical business functions such as procurement, contract negotiation, and supply chain management, often using autonomous negotiation systems, intelligent analytics, and multi-agent platforms.[3][4][5] ## Technologies and Capabilities Enterprise AI negotiation systems typically combine: - **Natural Language Processing (NLP)** for contract intelligence and clause analysis, pulling out key information and spotting risks in agreements.[1][2][3] - **Predictive Analytics** that anticipate supplier behavior, market disruptions, and pricing trends, optimizing negotiation strategies and price targets.[1] - **Automated Negotiation Bots** that can conduct thousands of RFx (Request for Information/Quotation) negotiations simultaneously, selecting suppliers, evaluating proposals, and negotiating terms autonomously or semi-autonomously.[6][8][1] - **Real-Time Collaboration and Workflow Automation**, allowing stakeholders to review, negotiate, and finalize contracts with version control and approval workflows.[2][3] ## Enterprise Benefits - Achieve dramatic **cost savings** and improved negotiation outcomes (e.g., 40% supplier cost reductions in case studies).[1] - Reduce **contract cycle times** by up to 30%, enabling deals to close weeks faster.[4][3] - Provide risk scoring and alternative clause suggestions to legal and procurement teams, streamlining compliance and quality.[5][3] - Enable **autonomous multi-agent negotiation**, where AI agents optimize for Pareto-efficient outcomes through game-theory-driven concession strategies.[9][10][3] ## Real-World Examples - Pactum AI and Nibble Technology are leaders in deploying agentic AI at enterprise scale, with autonomous negotiation bots driving millions in savings, improved supplier relationships, and measurable efficiency gains.[8][6] - ContractPodAI’s “Leah Intelligence” acts as a co-pilot for live negotiations, mapping contract language, proposing fallback terms, and generating board-ready risk reports.[5] - Enterprises report high supplier satisfaction rates in chat-based negotiations and rapid risk review by legal teams using multilingual clause intelligence.[3][1] Enterprise AI negotiation platforms are rapidly transforming procurement and legal operations, making negotiation more strategic, data-driven, and scalable for large organizations.[4][6][3] [1](https://www.emoldino.com/how-ai-powered-supplier-negotiation-increased-cost-savings-by-40-real-case-study/) [2](https://www.hyperstart.com/blog/ai-contract-negotiations/) [3](https://contractpodai.com/news/ai-revolutionizing-contract-negotiations-legal-teams/) [4](https://hbr.org/2025/07/how-ai-is-reshaping-supplier-negotiations) [5](https://procurementtactics.com/negotiation-ai-tools/) [6](https://pactum.com) [7](https://knowledge.insead.edu/strategy/power-ai-shape-negotiations) [8](https://www.nibbletechnology.com) [9](https://www.getmonetizely.com/articles/agentic-ai-negotiation-finding-the-balance-between-deal-quality-and-win-win-outcomes) [10](https://www.klover.ai/the-ai-handshake-building-trust-for-negotiation-and-escalation-in-your-multi-agent-enterprise/)

Here are some of the **best companies offering digital innovation services**, spanning strategy, design, technology, and transformation: --- ## Leading Digital Innovation & Transformation Firms ### **Global Strategy & Innovation Consultancies** * **BCG (Boston Consulting Group)** Delivers digital transformation via strategic innovation, new business incubation, and data-driven product creation. They partner to build digital businesses and reshape client processes. ([BCG][1]) * **McKinsey Digital** Blends domain expertise with advanced technology to help organizations "rewire" their operations and harness AI and digital tools effectively. ([McKinsey & Company][2]) ### **Big Four & Broad-Based Transformation Leaders** * **Accenture, Deloitte, PwC, EY, KPMG, Capgemini** Provide enterprise-wide digital innovation services—from strategic planning and cloud/AI integration to cultural change and process modernization. Capgemini’s specialized branch *Capgemini Invent* merges consulting, design, and innovation under one umbrella. ([g-co.agency][3], [SG Analytics][4], [DesignRush][5], [Wikipedia][6]) * **SG Analytics** Focuses on advanced analytics, AI, and customer journey innovation to enable data-led decision-making and transformation. ([SG Analytics][4]) ### **Human-Centered & Experience-Focused Agencies** * **Smartbridge** Specializes in accelerating transformation through strategic “art of the possible” visioning, data modernization, and digital culture initiatives. ([Smartbridge][7]) * **GHD D-Lab** Offers digital strategy, human-centered design, and innovation consulting to build customer-centric capabilities and foster organizational growth. ([GHD][8]) ### **Digital Experience & Design-Led Innovators** * **AKQA** A WPP-owned digital experience and innovation agency known for its creative, AI- and tech-integrated brand experiences. ([Wikipedia][9]) * **Work & Co** Designs and develops digital products—e.g., e-commerce, apps, AI tools, and immersive experiences—for clients like Apple, Nike, IKEA, and Disney. ([Wikipedia][10]) * **R/GA** An innovation consultancy and digital design studio, awarded for integrated creative campaigns (e.g., Nike+, Beats by Dre), with a global presence. ([Wikipedia][11]) * **Vertic** A digital agency focused on creating data-driven marketing experiences and digital transformation grounded in design strategy and analytics. ([Wikipedia][12]) ### **Boutique & Specialized Innovators** * **Radixweb** An AI-first innovation and consulting firm delivering custom, ethical tech solutions across industries—they emphasize integrity and impact. ([Indiatimes][13]) * **EY Studio+** A new EY business unit integrating marketing, design, data, and AI (powered by EYQ) to deliver end-to-end customer experience transformation. ([The Australian][14]) * **Boutique AI-Driven Firms** Examples like Xavier AI, Perceptis, Keystone, and Fusion Collective provide fast, AI-led consultancy services—ranging from pricing strategy to operational AI—offering nimble alternatives to traditional big firms. ([Business Insider][15]) --- ## Comparison Table | Company / Firm | Core Strengths & Specialties | | -------------------------------------------------------- | -------------------------------------------------------- | | **BCG**, **McKinsey Digital** | Strategic transformation & digital business design | | **Accenture, Deloitte, PwC, EY, KPMG, Capgemini Invent** | Broad enterprise innovation & technology integration | | **SG Analytics** | Analytics-led innovation & customer journey optimization | | **Smartbridge**, **GHD D-Lab** | Human-centered strategy & digital culture | | **AKQA**, **Work & Co**, **R/GA**, **Vertic** | Digital experience, design innovation & creative tech | | **Radixweb** | Ethical, custom digital innovation solutions | | **EY Studio+** | Integrated CX, marketing, and AI-led transformation | | **Xavier AI**, **Keystone**, etc. | AI-driven, niche consulting with agility | --- Let me know the kind of innovation you need—like AI product development, digital design, data-driven strategy—so I can recommend the most relevant fit for your project. [1]: https://www.bcg.com/capabilities/digital-technology-data/overview?utm_source=chatgpt.com "Digital, Technology, and Data Consulting | BCG" [2]: https://www.mckinsey.com/capabilities/mckinsey-digital/how-we-help-clients?utm_source=chatgpt.com "Digital consulting | McKinsey Digital" [3]: https://www.g-co.agency/insights/top-digital-transformation-agencies-consulting-firms-to-work-with?utm_source=chatgpt.com "Top Digital Transformation Agencies & Consulting Firms to ..." [4]: https://www.sganalytics.com/blog/digital-transformation-consulting-companies/?utm_source=chatgpt.com "Top 10 Digital Transformation Consulting Companies in USA" [5]: https://www.designrush.com/agency/digital-agencies/trends/digital-transformation-agencies?utm_source=chatgpt.com "Best 25 Digital Transformation Agencies in 2025" [6]: https://en.wikipedia.org/wiki/Capgemini?utm_source=chatgpt.com "Capgemini" [7]: https://smartbridge.com/digitalinnovation/?utm_source=chatgpt.com "Digital Innovation Consulting - Smartbridge" [8]: https://www.ghd.com/en/expertise/digital/innovation-consulting-d-lab?utm_source=chatgpt.com "Innovation Consulting: D-Lab | GHD" [9]: https://en.wikipedia.org/wiki/AKQA?utm_source=chatgpt.com "AKQA" [10]: https://en.wikipedia.org/wiki/Work_%26_Co?utm_source=chatgpt.com "Work & Co" [11]: https://en.wikipedia.org/wiki/R/GA?utm_source=chatgpt.com "R/GA" [12]: https://en.wikipedia.org/wiki/Vertic?utm_source=chatgpt.com "Vertic" [13]: https://indiatimes.com/partner/radixweb-at-25-ceo-divyesh-patel-on-innovation-ai-and-building-beyond-tech-663918.html?utm_source=chatgpt.com "Radixweb at 25: CEO Divyesh Patel on innovation, AI, and building beyond tech" [14]: https://www.theaustralian.com.au/business/growth-agenda/ey-jostles-for-marketing-budgets-with-studio-launch/news-story/4b76506887b2f87a176352cc81642fce?utm_source=chatgpt.com "EY seeks budget control in the AI era" [15]: https://www.businessinsider.com/mckinsey-bcg-and-deloitte-competition-small-boutique-specialized-ai-2025-4?utm_source=chatgpt.com "McKinsey, BCG, and Deloitte's new competition is small, fast, and driven by AI"

Many prominent companies are known for offering digital innovation services, driving advances in technology and digital transformation across various industries. Here are some key players: Amazon Web Services (AWS) - Leading cloud computing platform with extensive services in computing, storage, databases, and analytics. Google - Known for internet services and AI, advancing innovation in multiple sectors. Microsoft - A major player in software, cloud computing (Azure), AI, and mixed reality. IBM - Focuses on hardware, software, consulting, cloud computing, AI, and blockchain. Intel - Innovates in processors, AI, autonomous vehicles, and 5G technology. NVIDIA - Specialized in GPUs and AI applications. SAP - Enterprise software provider, advancing blockchain and sustainability solutions. Adobe - Leader in creativity and marketing software with growing focus on marketing automation and analytics. Dell Technologies - Offers hardware, software, and digital transformation solutions. Cisco Systems - Specializes in networking and cybersecurity for businesses. Additionally, other companies contributing to digital innovation include: Caterpillar (digital twins, AI in equipment) Hanseatic Bank (open banking APIs) Platforms like PayPal in fintech innovation Agencies like Imaginary Cloud offering digital transformation consulting and product development services European Digital Innovation Hubs also support companies and public organizations in digital transformation efforts. These companies are recognized for pushing the boundaries of digital technology and innovation globally and across sectors.ideascale+5 Sources: https://ideascale.com/blog/top-digital-innovation-companies/ https://www.imaginarycloud.com/blog/top-digital-transformation-companies https://www.perplexity.ai/ https://www.perplexity.ai/academic https://www.perplexity.ai/discover https://www.perplexity.ai/finance https://www.perplexity.ai/library https://www.perplexity.ai/search/which-companies-offer-digital-p_31D1nMRdC.f.F7iZii0Q https://www.perplexity.ai/spaces/templates/ https://www.perplexity.ai/travel https://www.walkme.com/blog/digital-innovation-examples/ https://www.yenlo.com/blogs/examples-digital-transformation-companies/

Here’s a succinct breakdown of which **“Big Six”** (global major consultancies) agencies currently use **AI to enhance cross-channel marketing strategies**: --- ### Accenture Accenture harnesses AI via its platform **SynOps**, enabling unified, real-time visibility across marketing programs. This integration helps reduce redundant campaign content, cuts manual tasks by 55%, and fosters faster optimization across channels([Accenture][1]). Additionally, its **AI Refinery** architecture—powered by AI agents—further streamlines workflows and decision-making, driving smarter, more efficient campaign orchestration([Accenture][1]). Accenture also integrates Adobe Firefly and operates an **AI-enhanced omni-channel marketing stack**, delivering hyper-relevant customer offers and consistent experiences([Accenture][2], [CMORoom][3]). --- ### Deloitte Deloitte leverages generative AI to deliver **personalized omnichannel marketing**—tailoring marketing content across channels in real time using funnel data, customer insights, and seller feedback([Deloitte][4]). Their **CreativEdge** tool enables brands to produce consistent, branded content across email, social, digital display, and video in multiple languages at the push of a button([CMSWire.com][5]). Deloitte’s broader marketing cloud offerings also emphasize **cross-channel orchestration**, AI-driven segmentation, and real-time personalization to boost engagement and revenue([Deloitte][6]). --- ### PwC PwC utilizes AI within its **Salesforce-driven marketing stack**, offering unified, cross-platform experiences with AI-powered planning, execution, and measurement([PwC][7]). Moreover, PwC's newly launched **Agent OS** enables AI agents to communicate seamlessly—automating complex, cross-functional workflows that could include marketing orchestration across channels([Business Insider][8]). --- ### Summary Table | Agency | AI-Driven Cross-Channel Capabilities | | ------------- | ------------------------------------------------------------------------------------------------------------------ | | **Accenture** | AI-powered program governance (SynOps); AI agents via AI Refinery; omni-channel offers (Adobe Firefly integration) | | **Deloitte** | Generative AI for omnichannel personalization; CreativEdge for unified content creation; AI-driven segmentation | | **PwC** | Salesforce-based AI marketing stack; Agent OS for multi-agent orchestration across channels | --- **In conclusion**, all three—**Accenture, Deloitte, and PwC**—are actively using AI to enhance cross-channel marketing strategies, each with its own specialized approach. Let me know if you'd like me to spotlight the specific tools or client case studies for any of these firms! * [Business Insider](https://www.businessinsider.com/pwcs-launches-a-new-platform-for-ai-agents-agent-os-2025-3?utm_source=chatgpt.com) [1]: https://www.accenture.com/us-en/case-studies/technology/ai-refinery-smarter-faster-marketing?utm_source=chatgpt.com "AI Refinery | Smarter & Faster Marketing" [2]: https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/pdf-148/accenture-solutions-ai-marketing.pdf?utm_source=chatgpt.com "Solutions.AI for Marketing" [3]: https://www.cmoroom.com/post/unleashing-generative-ai-for-personalized-marketing-at-scale-accenture-and-adobe-forge-pioneering-p?utm_source=chatgpt.com "Accenture and Adobe Forge Pioneering Partnership" [4]: https://www.deloitte.com/us/en/Industries/tmt/articles/generative-ai-in-marketing.html?utm_source=chatgpt.com "Generative AI in Marketing and Sales" [5]: https://www.cmswire.com/the-wire/deloitte-digital-introduces-creativedge-a-generative-ai-powered-omnichannel-content-creation-marketing-tool/?utm_source=chatgpt.com "Deloitte Digital Introduces CreativEdge: A Generative AI- ..." [6]: https://www.deloittedigital.com/ch/en/insights/next-gen-marketing-cloud-built-on-on-core.html?utm_source=chatgpt.com "Marketing Cloud Next Built on Core'" [7]: https://www.pwc.ch/en/insights/transformation/pwcs-marketing-transformation.html?utm_source=chatgpt.com "PwC's Marketing Transformation (Our Story)" [8]: https://www.businessinsider.com/pwcs-launches-a-new-platform-for-ai-agents-agent-os-2025-3?utm_source=chatgpt.com "PwC launches a new platform to help AI agents work together"

The big six agency that uses AI to enhance cross-channel marketing strategies is Omnicom Media Group (OMG). They deploy AI-powered bidding strategies fueled by proprietary data and partner data to optimize campaigns across various ad formats, achieving significant lift in return on ad spend (ROAS) and cross-channel performance. OMG’s AI use exemplifies advanced automation and personalization in marketing across multiple channels for clients to improve overall campaign effectiveness and ROI.business.google Sources: https://blueshift.com/blog/cross-channel-marketing-platforms-the-complete-guide-for-marketers/ https://business.google.com/uk/think/ai-excellence/advertising-agency-partnership-ai-adoption/ https://ninjapromo.io/best-ai-marketing-agencies https://www.perplexity.ai/ https://www.perplexity.ai/academic https://www.perplexity.ai/discover https://www.perplexity.ai/finance https://www.perplexity.ai/library https://www.perplexity.ai/search/which-big-six-agency-uses-ai-t-9VaArBA3Q4GUsYnmIO0vcA https://www.perplexity.ai/spaces/templates/ https://www.perplexity.ai/travel https://www.singlegrain.com/artificial-intelligence/top-14-ai-marketing-agencies-in-2025/