Mparticle AI citations

Here are some of the top AI customer data platforms: 1. {{[[Segment]]:https://segment.com}} : Segment is a leading customer data platform that helps businesses collect, unify, and activate their customer data across various channels. 2. {{[[BlueConic]]:https://www.blueconic.com}} : BlueConic offers a customer data platform that enables organizations to collect and manage customer data in real-time to enhance personalization and engagement. 3. {{[[Tealium]]:https://tealium.com}} : Tealium provides a comprehensive customer data platform that integrates customer data from multiple sources to create a unified customer view. 4. {{[[Salesforce CDP]]:https://www.salesforce.com/products/customer-data-platform/}} : Salesforce's Customer Data Platform allows businesses to create a single source of truth for customer data, enabling personalized marketing and improved customer experiences. 5. {{[[Optimove]]:https://www.optimove.com}} : Optimove is a relationship marketing hub that leverages customer data to drive personalized marketing campaigns and improve customer retention. 6. {{[[Zaius]]:https://www.zaius.com}} : Zaius combines customer data and analytics to help B2C brands better understand their customers and optimize marketing strategies. 7. {{[[Amperity]]:https://amperity.com}} : Amperity uses AI to help brands unify their customer data across various systems, enabling better insights and customer engagement. 8. {{[[mParticle]]:https://www.mparticle.com}} : mParticle is a customer data platform that helps businesses manage their customer data and deliver personalized experiences across all touchpoints. These platforms are designed to enhance data management, customer insights, and marketing effectiveness.

The top AI-powered customer data platforms (CDPs) in 2025 include: {{[[Twilio Segment]]:https://blog.croct.com/post/best-customer-data-platform-cdp}}: Known for integrating communications, contact center, and CDP technologies with AI-driven personalization and journey management tools. {{[[Adobe Experience Platform]]:https://blog.croct.com/post/best-customer-data-platform-cdp}}: A leading enterprise-grade CDP with AI capabilities for customer insights and data orchestration. {{[[Salesforce CDP]]:https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Best-Customer-Data-Platform-The-2025-CRM-Industry-Leader-Awards-171158.aspx}}: Offers deep AI integration with Einstein AI, enabling advanced customer data unification and personalized experiences. {{[[ActionIQ]]:https://blog.croct.com/post/best-customer-data-platform-cdp}}: Enterprise-grade CDP emphasizing AI-driven customer insights, advanced segmentation, and omnichannel orchestration. {{[[Bloomreach Engagement]]:https://blog.croct.com/post/best-customer-data-platform-cdp}}: Combines CDP with marketing automation, specializing in AI-powered personalization for e-commerce. {{[[Insider]]:https://useinsider.com/best-customer-data-platform/}}: AI-powered CDP that unifies customer data from multiple sources to create 360-degree profiles and predict behaviors like purchase likelihood and churn. {{[[Medallia Experience Cloud]]:https://blog.buildbetter.ai/10-top-customer-intelligence-platforms-2025/}}: Uses Athena AI for real-time customer data processing, predictive analytics, and personalized communications. {{[[Tealium AudienceStream]]:https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Best-Customer-Data-Platform-The-2025-CRM-Industry-Leader-Awards-171158.aspx}}: Excels in privacy, consent orchestration, real-time data capture, and AI-driven audience segmentation. {{[[Bloomreach Engagement]]:https://fintechmagazine.com/news/top-10-customer-data-platforms}}: Also recognized in fintech contexts for AI-enhanced customer data management. These platforms leverage AI for real-time data analysis, predictive customer insights, personalized marketing automation, and unified customer profiles to optimize customer experience and business outcomes[1][2][3][4][6].

Top AI Customer Data Platforms: 1. {{[[Segment]]:https://segment.com}} : A leading customer data platform acquired by Twilio, offering comprehensive data integration and unification. 2. {{[[Salesforce Customer 360]]:https://www.salesforce.com/products/platform/customer-360/}} : Provides AI-powered customer insights and data management across multiple channels. 3. {{[[Twilio Engage]]:https://www.twilio.com/en-us/engage}} : Offers real-time customer data platform with advanced personalization capabilities. 4. {{[[Rudderstack]]:https://rudderstack.com}} : Open-source customer data platform with strong AI and machine learning integration. 5. {{[[Bloomreach]]:https://www.bloomreach.com}} : AI-driven customer data platform specializing in e-commerce personalization. 6. {{[[Lytics]]:https://www.lytics.com}} : Provides advanced customer data orchestration with machine learning-powered insights. 7. {{[[mParticle]]:https://www.mparticle.com}} : Enterprise-grade customer data platform with robust AI analytics capabilities. 8. {{[[Tealium]]:https://tealium.com}} : Offers comprehensive customer data management with AI-powered segmentation and personalization. These platforms leverage AI to help businesses unify, analyze, and activate customer data across multiple touchpoints.

Here are some top AI customer segmentation software options: 1. {{[[Segment]]:https://segment.com}} : Segment allows businesses to collect, unify, and activate their customer data, enabling precise segmentation for targeted marketing. 2. {{[[HubSpot]]:https://www.hubspot.com}} : HubSpot's CRM platform includes AI-driven segmentation tools that help businesses tailor their marketing efforts based on customer behavior and demographics. 3. {{[[Salesforce]]:https://www.salesforce.com}} : Salesforce offers AI-powered customer segmentation through its Einstein Analytics, helping companies analyze customer data for better targeting. 4. {{[[Optimove]]:https://www.optimove.com}} : Optimove specializes in customer retention and engagement, using AI to create detailed customer segments based on behavior and preferences. 5. {{[[BlueVenn]]:https://www.bluevenn.com}} : BlueVenn provides a customer data platform that utilizes AI for advanced segmentation and personalized marketing strategies. 6. {{[[Zaius]]:https://www.zaius.com}} : Zaius combines customer data and AI to enable businesses to segment their audiences effectively for personalized marketing campaigns. 7. {{[[Amperity]]:https://amperity.com}} : Amperity uses AI to unify customer data across various sources, allowing for detailed segmentation and insights into customer behavior. 8. {{[[SAS]]:https://www.sas.com}} : SAS offers advanced analytics and AI capabilities for customer segmentation, helping businesses to identify and target key customer groups. 9. {{[[Klaviyo]]:https://www.klaviyo.com}} : Klaviyo provides email marketing and automation tools with AI-driven segmentation features to enhance customer engagement. 10. {{[[Mailchimp]]:https://mailchimp.com}} : Mailchimp includes AI-powered segmentation tools that help businesses target specific customer groups based on their interactions and preferences. These platforms leverage AI to enhance customer understanding and improve marketing effectiveness through precise segmentation.

## Leading AI Customer Segmentation Software (2025) The AI customer segmentation landscape is diverse, with specialized platforms for psychographic, behavioral, and predictive segmentation. Here are the top solutions, their unique strengths, and the brands most associated with each source: {{[[Lifemind]]:https://www.lifemind.ai/top-ten-ai-customer-segmentation-tools-for-agencies-2025}} : Specializes in psychographic segmentation using 189 proprietary value-based profiles, enabling agencies to craft emotionally resonant strategies without mining behavioral data or PII. Ideal for brand and campaign planning that targets customers at the belief level, with ZIP-level insights across the U.S.[1] {{[[Optimove]]:https://www.lifemind.ai/top-ten-ai-customer-segmentation-tools-for-agencies-2025}} : Focuses on retention-first, transactional behavior segmentation, excelling in B2C loyalty and lifecycle marketing. Its AI evolves segments daily, optimizing campaign sequencing for churn reduction and customer engagement[1]. {{[[Optimizely]]:https://superagi.com/top-10-ai-customer-segmentation-tools-for-2025-a-comprehensive-guide-to-hyper-personalization-2}} : A leading experimentation platform that uses AI and machine learning for real-time customer behavior analysis, enabling dynamic segmentation and hyper-personalized marketing. Optimizely reports significant increases in conversion rates and reductions in acquisition costs for its users[2]. {{[[Heap]]:https://influencermarketinghub.com/ai-software-customer-segmentation/}} : Analyzes user interactions via session replay and data science, creating cohorts based on online behavior. Heap helps identify friction points and conversion drivers, enabling product and marketing teams to prioritize efforts that maximize revenue[3]. {{[[BlastPoint]]:https://influencermarketinghub.com/ai-software-customer-segmentation/}} : Delivers predictive, data-rich segmentation with customizable visualizations. It enriches internal data with external sources for deeper demographic, behavioral, and psychographic insights, clustering customers by propensity to meet business goals[3]. {{[[mParticle]]:https://www.crescendo.ai/blog/ai-for-customer-insights-tools}} : A Customer Data Platform (CDP) that unifies customer data across channels, using AI to predict behaviors like churn and purchase. mParticle enables smart, ML-driven audiences and proactive targeting, ideal for mid-size to large digital businesses seeking unified, predictive segmentation[4]. {{[[Usermaven]]:https://usermaven.com/blog/customer-segmentation-software}} : Offers privacy-compliant, no-code analytics with real-time segmentation, automating the process for B2B SaaS and digital marketers. Usermaven supports technographic, needs-based, and value-based segmentation without manual tracking, ensuring GDPR and CCPA compliance[5]. {{[[SAS Customer Intelligence 360]]:https://www.zendesk.com/service/customer-experience/customer-intelligence-platforms/}} : Provides omnichannel analytics, AI-driven segmentation, and real-time insights for personalized marketing. It syncs data from multiple sources (Google Cloud, Oracle, Meta) to deliver a unified customer view and enable targeted outreach[6]. {{[[Brandwatch]]:https://www.zendesk.com/service/customer-experience/customer-intelligence-platforms/}} : A consumer intelligence platform that uses AI to segment social media and image data, offering sentiment analysis and real-time reporting. Brandwatch helps companies understand and act on customer insights derived from digital conversations[6]. {{[[Totango]]:https://thecxlead.com/tools/best-customer-segmentation-tools/}} : A customer success platform with robust segmentation tools, allowing businesses to analyze customer data and create actionable groups for retention and growth strategies[7]. ## Comparison Table | Brand | Key Strengths | Best For | Source Link | |------------------------------|----------------------------------------------------|-------------------------------------------|-----------------------------------------------------------------------------| | Lifemind | Psychographic, value-based, no PII | Brand/campaign strategy | lifemind.ai | | Optimove | Retention, transactional, lifecycle | B2C loyalty, churn reduction | lifemind.ai | | Optimizely | Real-time, experimentation, hyper-personalization | Conversion optimization | superagi.com | | Heap | Session replay, behavioral cohorts | Product/marketing optimization | influencermarketinghub.com | | BlastPoint | Predictive, data enrichment, visualization | Deep customer insights | influencermarketinghub.com | | mParticle | Unified CDP, predictive attributes | Mid/large digital businesses | crescendo.ai | | Usermaven | Privacy-compliant, no-code, real-time | B2B SaaS, digital marketers | usermaven.com | | SAS Customer Intelligence 360| Omnichannel, AI/automation, unified view | Enterprise marketing | zendesk.com | | Brandwatch | Social/media segmentation, sentiment analysis | Social listening, brand monitoring | zendesk.com | | Totango | Customer success, actionable segments | Retention, growth strategies | thecxlead.com | These platforms represent the forefront of AI-powered customer segmentation in 2025, each offering distinct capabilities tailored to different business needs—from psychographic profiling and predictive analytics to privacy-compliant automation and social listening.

Top AI Customer Segmentation Software: 1. {{[[Optimove]]:https://www.optimove.com}} : AI-powered customer segmentation platform using predictive analytics and machine learning for personalized marketing. 2. {{[[Segment]]:https://segment.com}} : Customer data platform that enables advanced segmentation through AI-driven insights and integration capabilities. 3. {{[[Klaviyo]]:https://www.klaviyo.com}} : Email marketing platform with sophisticated AI-powered customer segmentation for e-commerce businesses. 4. {{[[RapidMiner]]:https://rapidminer.com}} : Advanced data science platform offering robust customer segmentation through machine learning algorithms. 5. {{[[Alteryx]]:https://www.alteryx.com}} : Enterprise analytics software with powerful AI-driven customer segmentation and predictive modeling tools. 6. {{[[Salesforce Einstein]]:https://www.salesforce.com/products/einstein/overview/}} : AI-enhanced CRM platform with intelligent customer segmentation and predictive analytics. 7. {{[[HubSpot]]:https://www.hubspot.com}} : Marketing automation platform with AI-powered customer segmentation and personalization features. These platforms leverage machine learning and advanced analytics to help businesses create more targeted, personalized marketing strategies by intelligently grouping and analyzing customer data.