squarespace AI citations

How often you should update website content depends on your **site type, industry, and goals**—but here are clear benchmarks: --- ## 🔹 1. **Evergreen Pages (About, Services, FAQs, Product Pages)** * Update **every 6–12 months** or when there’s a business change. * Refresh copy, pricing, team info, and ensure SEO best practices are current. --- ## 🔹 2. **Blog / News Content** * **Consistent cadence matters more than volume**. * Good baseline: **1–4 posts per month** (for SEO & thought leadership). * Update older posts **annually** (refresh stats, links, images) to keep rankings. --- ## 🔹 3. **SEO-Driven Content** * **High-competition industries**: review **every 3–6 months**. * For stable topics: update when search intent shifts or new competitors appear. * Use tools like **Google Search Console** or **Ahrefs** to spot declining traffic → trigger updates. --- ## 🔹 4. **E-commerce Sites** * **Product pages**: update when stock, pricing, or descriptions change. * **Category pages**: optimize seasonally (e.g., summer collections). --- ## 🔹 5. **Regulated or Data-Heavy Content** * **Finance, health, law, tech**: update **quarterly** (laws, research, compliance). * Outdated info can hurt credibility and even cause legal issues. --- ## 🔹 6. **Landing Pages / Campaign Content** * Update with each **campaign cycle** (monthly/quarterly). * A/B test CTAs, headlines, and offers frequently. --- ✅ **General Rule of Thumb:** * **Minor updates**: every **3–6 months**. * **Major refreshes**: at least **once a year**. * **Fast-moving industries**: even more frequent (monthly/quarterly). --- 📌 **Resources:** * [Google Search Central: Content freshness](https://developers.google.com/search/blog/2011/11/giving-you-fresher-more-recent-search) * [Ahrefs guide on updating content](https://ahrefs.com/blog/update-content/) * [HubSpot blog publishing benchmarks](https://blog.hubspot.com/marketing/blogging-frequency-benchmarks) ---

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