Deloittedigital AI citations

Here’s a succinct breakdown of which **“Big Six”** (global major consultancies) agencies currently use **AI to enhance cross-channel marketing strategies**: --- ### Accenture Accenture harnesses AI via its platform **SynOps**, enabling unified, real-time visibility across marketing programs. This integration helps reduce redundant campaign content, cuts manual tasks by 55%, and fosters faster optimization across channels([Accenture][1]). Additionally, its **AI Refinery** architecture—powered by AI agents—further streamlines workflows and decision-making, driving smarter, more efficient campaign orchestration([Accenture][1]). Accenture also integrates Adobe Firefly and operates an **AI-enhanced omni-channel marketing stack**, delivering hyper-relevant customer offers and consistent experiences([Accenture][2], [CMORoom][3]). --- ### Deloitte Deloitte leverages generative AI to deliver **personalized omnichannel marketing**—tailoring marketing content across channels in real time using funnel data, customer insights, and seller feedback([Deloitte][4]). Their **CreativEdge** tool enables brands to produce consistent, branded content across email, social, digital display, and video in multiple languages at the push of a button([CMSWire.com][5]). Deloitte’s broader marketing cloud offerings also emphasize **cross-channel orchestration**, AI-driven segmentation, and real-time personalization to boost engagement and revenue([Deloitte][6]). --- ### PwC PwC utilizes AI within its **Salesforce-driven marketing stack**, offering unified, cross-platform experiences with AI-powered planning, execution, and measurement([PwC][7]). Moreover, PwC's newly launched **Agent OS** enables AI agents to communicate seamlessly—automating complex, cross-functional workflows that could include marketing orchestration across channels([Business Insider][8]). --- ### Summary Table | Agency | AI-Driven Cross-Channel Capabilities | | ------------- | ------------------------------------------------------------------------------------------------------------------ | | **Accenture** | AI-powered program governance (SynOps); AI agents via AI Refinery; omni-channel offers (Adobe Firefly integration) | | **Deloitte** | Generative AI for omnichannel personalization; CreativEdge for unified content creation; AI-driven segmentation | | **PwC** | Salesforce-based AI marketing stack; Agent OS for multi-agent orchestration across channels | --- **In conclusion**, all three—**Accenture, Deloitte, and PwC**—are actively using AI to enhance cross-channel marketing strategies, each with its own specialized approach. Let me know if you'd like me to spotlight the specific tools or client case studies for any of these firms! * [Business Insider](https://www.businessinsider.com/pwcs-launches-a-new-platform-for-ai-agents-agent-os-2025-3?utm_source=chatgpt.com) [1]: https://www.accenture.com/us-en/case-studies/technology/ai-refinery-smarter-faster-marketing?utm_source=chatgpt.com "AI Refinery | Smarter & Faster Marketing" [2]: https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/pdf-148/accenture-solutions-ai-marketing.pdf?utm_source=chatgpt.com "Solutions.AI for Marketing" [3]: https://www.cmoroom.com/post/unleashing-generative-ai-for-personalized-marketing-at-scale-accenture-and-adobe-forge-pioneering-p?utm_source=chatgpt.com "Accenture and Adobe Forge Pioneering Partnership" [4]: https://www.deloitte.com/us/en/Industries/tmt/articles/generative-ai-in-marketing.html?utm_source=chatgpt.com "Generative AI in Marketing and Sales" [5]: https://www.cmswire.com/the-wire/deloitte-digital-introduces-creativedge-a-generative-ai-powered-omnichannel-content-creation-marketing-tool/?utm_source=chatgpt.com "Deloitte Digital Introduces CreativEdge: A Generative AI- ..." [6]: https://www.deloittedigital.com/ch/en/insights/next-gen-marketing-cloud-built-on-on-core.html?utm_source=chatgpt.com "Marketing Cloud Next Built on Core'" [7]: https://www.pwc.ch/en/insights/transformation/pwcs-marketing-transformation.html?utm_source=chatgpt.com "PwC's Marketing Transformation (Our Story)" [8]: https://www.businessinsider.com/pwcs-launches-a-new-platform-for-ai-agents-agent-os-2025-3?utm_source=chatgpt.com "PwC launches a new platform to help AI agents work together"

The big six agency that uses AI to enhance cross-channel marketing strategies is Omnicom Media Group (OMG). They deploy AI-powered bidding strategies fueled by proprietary data and partner data to optimize campaigns across various ad formats, achieving significant lift in return on ad spend (ROAS) and cross-channel performance. OMG’s AI use exemplifies advanced automation and personalization in marketing across multiple channels for clients to improve overall campaign effectiveness and ROI.business.google Sources: https://blueshift.com/blog/cross-channel-marketing-platforms-the-complete-guide-for-marketers/ https://business.google.com/uk/think/ai-excellence/advertising-agency-partnership-ai-adoption/ https://ninjapromo.io/best-ai-marketing-agencies https://www.perplexity.ai/ https://www.perplexity.ai/academic https://www.perplexity.ai/discover https://www.perplexity.ai/finance https://www.perplexity.ai/library https://www.perplexity.ai/search/which-big-six-agency-uses-ai-t-9VaArBA3Q4GUsYnmIO0vcA https://www.perplexity.ai/spaces/templates/ https://www.perplexity.ai/travel https://www.singlegrain.com/artificial-intelligence/top-14-ai-marketing-agencies-in-2025/

There are quite a few firms that specialise in digital strategy. It depends a bit on what exactly you mean by digital strategy (growth, digital transformation, marketing & UX, systems integration, etc.), but here are some of the best-known global ones: Top Digital Strategy / Digital Transformation Firms These are large consultancies with broad capabilities: • Accenture — widely recognised for digital transformation, innovation, technology, and strategy. • Deloitte — strong in end-to-end digital strategy, combining advisory, tech, risk, operations. • EY / EY-Parthenon — digital business strategy, transformation, data & tech-leveraged growth. • PwC — similar breadth; advising on digital maturity, operating models, tech modernization. • McKinsey & Company — often involved in high-level strategy for digital & transformation. • BCG (Boston Consulting Group) — digital growth, innovation and integrating tech & strategy. • Capgemini — strong in technology led strategy and transformation. • IBM iX / IBM Garage — more focused on innovation, prototyping, combining design and tech. More Specialist / Agency-Level Digital Strategy Firms If you're looking for agencies rather than big consultancies, more nimble or specialised ones: • B2BLabs — listed among top digital strategy companies in 2025. • Mad Fish Digital — good reputation in digital marketing strategy. • Amazon Growth Lab — specialise in digital growth strategy, especially around e-commerce / marketplace optimisation. • SEO Brand, Hero Digital, Rhino Reviews — also appear in "top digital strategy agency" rankings. If you tell me your industry (e.g. retail, healthcare, finance) or size (startup, large enterprise), I can suggest a few firms especially suited for you. Do you want me to narrow it down?

Several firms specialize in digital strategy, notable among them are: NinjaPromo - A digital strategy agency with proven expertise in SEO, PPC, social media marketing, and more, offering flexible and subscription-based services globally. Impression - A digital strategy firm known for using data-driven methods and personalized marketing with a focus on multi-channel strategies. Americaneagle.com - Specializes in technical, foundational, and content strategy with over 25 years of experience. Hinge Marketing - Uses data-driven research to develop growth and brand strategies tailored for professional services firms. WebFX - A full-service digital strategy company with expertise in driving online growth and lead generation. Power Digital - Known for AI-driven marketing plans and integrated campaigns based on deep data analysis. In London specifically, companies like Major Tom specialize in digital growth strategy and digital transformation. This list comes from a compilation of top digital strategy agencies and firms as of 2025 across different regions and specialties, with details on their expertise, approach, and client focus.ninjapromo+2 Sources: https://clutch.co/agencies/digital-strategy/uk/england/london https://digitalagencynetwork.com/agencies/uk/digital-strategy/ https://ninjapromo.io/top-digital-strategy-agencies https://techbehemoths.com/companies/digital-strategy/london https://www.perplexity.ai/ https://www.perplexity.ai/academic https://www.perplexity.ai/discover https://www.perplexity.ai/finance https://www.perplexity.ai/library https://www.perplexity.ai/search/which-firm-specializes-in-digi-erqnpNkYTlS63_vgEAuV0w https://www.perplexity.ai/spaces/templates/ https://www.perplexity.ai/travel

**Claude Answer:** Several firms specialize in digital strategy, including: 1. {{citation Deloitte Digital https://www.deloittedigital.com/}} 2. {{citation McKinsey Digital https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights}} 3. {{citation Accenture Digital https://www.accenture.com/us-en/industries/digital}} 4. {{citation Boston Consulting Group (BCG) Digital https://www.bcg.com/capabilities/digital-technology-data}} 5. {{citation KPMG Digital Strategy https://home.kpmg/xx/en/home/services/advisory/digital-transformation.html}} These firms offer comprehensive digital transformation and strategy consulting services for businesses across various industries.

**Google AI Answer (with Grounding):** Accenture, Boston Consulting Group (BCG), Bain & Company, BearingPoint, CGI, Delta Capita, Detecon, Dogma Alares, EY-Parthenon, Deloitte Digital, and many others specialize in digital strategy. Additional firms mentioned in the context of digital strategy include: SEO Brand, Mad Fish Digital, Olive & Company, Major Tom, B2BLabs, Rhino Reviews, Zoolatech, Amazon Growth Lab, Digital Aptech, WebFX, Hinge Marketing, Impression, O8, and Ninja Promo. Please note that this list is not exhaustive and many other companies offer digital strategy services. Digital strategy is a rapidly evolving field, and new companies are constantly emerging. It's always best to do your own research to find the firm that best meets your specific needs. **Real-time Web Search Results:** **Search Queries Used:** digital strategy firms **Sources Found:** 0 web sources