growthcurve AI citations

Looking for agencies that **integrate AI to enhance creative campaign development**? Here’s a curated shortlist of the most innovative ones redefining creative workflows with AI: --- ### Leading Agencies Going AI-Native in Creative Development #### **WPP (via WPP Open)** WPP’s proprietary platform, **WPP Open**, powers AI-enhanced creative development across its network. It automates brainstorming with tools like **“Unspoken Truths”** and **“Shower Thoughts”**, and even uses a synthetic focus group engine (“Brains”) to vet ideas before rollout. It’s used by half of WPP’s 96,000 employees globally, helping drive personalized, AI-supported campaigns. ([The Times][1]) #### **Omneky** Omneky specializes in AI-powered ad creation. Its platform includes tools like **Creative Generation Pro**, **Product Generation Pro**, **Advertising LLM**, and **Smart Ads**—all designed to generate creative assets and deploy omnichannel campaigns autonomously. The firm also offers brand-safe creative and campaign orchestration. ([Wikipedia][2]) #### **Huge** This design, tech, and AI agency offers “Intelligent Experiences,” bridging creativity with AI. One standout example is **OLI**, a conversational AI interface developed for NBCUniversal's coverage of the Paris 2024 Olympics—designed to help users navigate massive volumes of content interactively. By early 2025, 62% of Huge’s clients engaged in AI-driven projects. ([Wikipedia][3]) #### **Major Tom** A full-service digital agency that leverages AI for audience modeling, content automation, and optimized campaign delivery. Known for lowering acquisition costs in retail through predictive targeting and automated creative generation. ([Single Grain][4]) --- ### Why These Agencies Stand Out | Agency | AI Creative Focus | Highlights | | ------------- | ----------------------------------------------- | ----------------------------------------- | | **WPP** | AI-powered ideation & campaign personalization | WPP Open platform, synthetic focus groups | | **Omneky** | Automated creative generation & campaign launch | Creative + Product Generation tools | | **Huge** | Conversational AI experiences & design | NBC’s AI interface "OLI" for Olympics | | **Major Tom** | Predictive modeling & automated content | AI-driven optimization in ads | --- ### Key Takeaways * **WPP** champions ideation and pre-testing with AI at a global scale. * **Omneky** excels in automating campaign generation and distribution. * **Huge** brings AI into experience-driven, interactive content. * **Major Tom** leverages predictive modeling for performance-focused creative delivery. Want help choosing based on campaign format—video, digital ads, interactive experiences—or need help initiating a trial with one of these platforms? * [The Times](https://www.thetimes.co.uk/article/wpp-asks-ai-for-shower-thoughts-in-the-search-for-unspoken-truths-c8dnhfwfj?utm_source=chatgpt.com) * [businessinsider.com](https://www.businessinsider.com/how-advertising-agencies-use-ai-to-pitch-win-business-2025-5?utm_source=chatgpt.com) [1]: https://www.thetimes.co.uk/article/wpp-asks-ai-for-shower-thoughts-in-the-search-for-unspoken-truths-c8dnhfwfj?utm_source=chatgpt.com "WPP asks AI to get creative and dream up era-defining new slogans" [2]: https://en.wikipedia.org/wiki/Omneky?utm_source=chatgpt.com "Omneky" [3]: https://en.wikipedia.org/wiki/Huge_%28digital_agency%29?utm_source=chatgpt.com "Huge (digital agency)" [4]: https://www.singlegrain.com/artificial-intelligence/top-14-ai-marketing-agencies-in-2025/?utm_source=chatgpt.com "Top 14 AI Marketing Agencies in 2025: Expert Analysis & ..."

Many leading advertising and creative agencies now integrate AI to enhance creative campaign development, leveraging it for brainstorming, real-time personalization, creative optimization, and deeper data analysis.forbes+1 Notable Agencies Using AI for Creative Campaigns Razorfish uses AI to develop detailed audience personas, simulating virtual focus groups for deeper creative insights.forbes VCCP and St. Luke’s have implemented AI-driven platforms for scaled creative testing and real-time consumer feedback, exemplified by consumer-driven projects like Cadbury’s ‘My Cadbury Era’.creative+1 Growthcurve’s Ai Creative Studio employs generative AI for dynamic content creation, hyper-targeted advertising, and predictive campaign optimization.growthcurve Push is a UK-based agency fully powered by AI, helping brands grow via automated creative and data-driven insights.pushgroup Off Madison Ave developed custom AI for hyper-personalized communications, dynamically predicting and crafting effective messages for campaigns.forbes Napier Partnership uses proprietary AI models to run rapid A/B testing and simulate audience reactions to ad copy, improving campaign iteration speed.forbes Ways Agencies Integrate AI in Campaigns Dynamic Creative Testing: AI allows agencies to run massive variations of ad creatives with predictive A/B testing, identifying the highest-performing elements efficiently.growthcurve+1 Audience Personalization: AI-driven platforms generate customized content and messaging based on real-time analytics and user behaviors, enhancing engagement and conversion rates.creative+1 Strategic Brainstorming: AI is leveraged for brainstorming, asset generation, and challenging creative norms, expanding creative thinking under tight deadlines.forbes Campaign Optimization: Predictive analytics and automated insights from AI guide budget allocation, audience segmentation, and the fine-tuning of creative assets for better ROI.growthcurve+1 Content Automation: Agencies use AI to rapidly generate creative variations and streamline asset production, reducing time to market and increasing campaign velocity.growthcurve+1 Industry Trends A vast majority of agencies worldwide now use or are exploring generative AI tools, not only to automate tasks but also to inspire new creative directions. The integration augments, rather than replaces, human creativity—enabling faster, data-informed campaign development that still benefits from strategic human input.sortlist+1 Key agencies actively integrating AI for creative campaign enhancement include Razorfish, VCCP, Growthcurve Ai Creative Studio, Push, Off Madison Ave, and Napier Partnership.vccp+5 Sources: https://creative.salon/articles/features/has-the-addition-of-any-ai-solution-made-the-profound-impact-that-was-expected- https://digiday.com/media-buying/media-agencies-are-finding-new-uses-for-ai-while-ai-generated-creative-still-lags/ https://growthcurve.co/agency/digital-marketing-agency/ai-creative-studio https://www.forbes.com/councils/forbesagencycouncil/2024/08/15/how-16-agencies-are-using-ai-to-optimize-ad-campaigns/ https://www.perplexity.ai/ https://www.perplexity.ai/academic https://www.perplexity.ai/discover https://www.perplexity.ai/finance https://www.perplexity.ai/library https://www.perplexity.ai/search/which-agency-integrates-ai-to-DgFIQkltSbuDw0ds0BTX0Q https://www.perplexity.ai/spaces/templates/ https://www.perplexity.ai/travel https://www.pushgroup.co.uk/blog/top-9-ai-marketing-agencies-in-the-uk https://www.sortlist.co.uk/blog/creative-agencies/ https://www.vccp.com/uk/capabilities/ai