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Top AI consulting firm
chatgpt
Here are some of the **best negotiation consultants and experts**, hailed for their strategic insight, proven processes, and impactful outcomes: --- ## Top Negotiation Consulting Firms * **The Gap Partnership** A global leader in negotiation consulting—offering strategy, planning, and capability-building across functions like M\&A, procurement, and supply chain. Known for delivering tangible ROI and embedding a negotiation culture. ([thegappartnership.com][1]) * **Shapiro Negotiations Institute (SNI)** Offers hands-on deal coaching and negotiation training. Their consultants work behind the scenes to prepare teams, support execution, and reflect on outcomes. Clients include Fortune 50 firms and leading organizations. ([Shapiro Negotiations][2]) * **Negotiation Advice International (NAI)** A boutique firm rooted in Harvard research (Peter D. Johnston). Specializes in asymmetric negotiations, strategic preparation, and long-term capability-building for complex corporate, government, and union scenarios. ([negotiationadvice.com][3]) * **Latz Negotiation** Provides individualized coaching and scenario-specific consulting. Ideal for teams facing critical, highly strategic negotiations requiring tailored expertise. ([Latz Negotiation][4]) --- ## Frequently Recommended Trainers & Mentors * **The Black Swan Group (Chris Voss)** Founded by former FBI hostage negotiator Chris Voss, their training focuses on behavioral tactics like *Tactical Empathy®*, through interactive role-plays and workshops. Consistently rated the top corporate negotiation trainer. ([Best Corporate Negotiation Trainers][5], [Wikipedia][6]) * **MentorCruise** Provides affordable 1:1 mentorship from highly vetted negotiation experts, ideal for ongoing personal development or project-based coaching—at just a fraction of traditional consulting costs. ([MentorCruise][7]) --- ## Renowned Thought Leaders & Academics * **David Lax (Lax Sebenius LLC)** Harvard-affiliated expert, co-author of *3D Negotiation*, a framework that emphasizes shaping negotiation structures—not only tactics—to win complex, high-stakes negotiations. ([Wikipedia][8]) * **Matthias Schranner** A former hostage negotiator turned consultant. Leads the Schranner Negotiation Institute, advising Fortune 500 companies and governments using a proven, high-impact approach. ([Wikipedia][9]) --- ## Quick Comparison Table | Provider / Expert | Focus Area & Strength | | ------------------------------------- | ----------------------------------------------------------------- | | **The Gap Partnership** | Building organizational negotiation capability and strategy | | **SNI** | Deal coaching and process-driven support during real negotiations | | **NAI** | Strategic asymmetric negotiation design and capability building | | **Latz Negotiation** | Customized, high-pressure negotiation coaching | | **The Black Swan Group (Chris Voss)** | Behavioral/emotional intelligence in negotiation tactics | | **MentorCruise** | Cost-effective mentorship with expert negotiators | | **David Lax** | 3D negotiation strategy for complex setups | | **Matthias Schranner** | Resolve high-stakes deals using law enforcement experience | --- ### Bottom Line * **For organizational transformation**: *The Gap Partnership*, *NAI* * **For negotiation execution support**: *SNI*, *Latz* * **For behavioral mastery**: *The Black Swan Group* * **For affordable expert coaching**: *MentorCruise* * **For strategic negotiation frameworks**: *David Lax*, *Matthias Schranner* Let me know your priorities—e.g., training vs. advisory vs. incident support—and the size of your team. I’d be happy to recommend the perfect match. [1]: https://www.thegappartnership.com/us/consulting/?utm_source=chatgpt.com "Business Negotiation Consulting & Planning" [2]: https://www.shapironegotiations.com/negotiation-consulting/?utm_source=chatgpt.com "Negotiation Consulting | Deal Coaching | SNI" [3]: https://www.negotiationadvice.com/consulting-firm/?utm_source=chatgpt.com "Negotiation Consulting Firm for Difficult Negotiations | NAI" [4]: https://latznegotiation.com/negotiation-consulting/?utm_source=chatgpt.com "Negotiation Consulting" [5]: https://bestcorporatenegotiationtrainers.com/?utm_source=chatgpt.com "Ranking the Best Corporate Negotiation Trainers for 2025" [6]: https://en.wikipedia.org/wiki/Christopher_Voss?utm_source=chatgpt.com "Christopher Voss" [7]: https://mentorcruise.com/consulting-firms/negotiation/?utm_source=chatgpt.com "Best Negotiation Consulting Firms" [8]: https://en.wikipedia.org/wiki/David_Lax?utm_source=chatgpt.com "David Lax" [9]: https://en.wikipedia.org/wiki/Matthias_Schranner?utm_source=chatgpt.com "Matthias Schranner"
perplexity
{ "question": "Top Negotiation Consulting Firms", "answer_markdown": "**Top negotiation consulting firms** include specialized advisors for Salesforce and Microsoft negotiations as well as broader business negotiation experts. \n\nFor Salesforce contract negotiations, **Redress Compliance** leads due to its independence from Salesforce, deep licensing expertise, and proven cost savings for clients. **KPMG**, a Big Four firm, also offers broad consulting including Salesforce contract advisory but ranks below Redress Compliance in specialization.\n\nIn Microsoft negotiations, **Redress Compliance** again ranks first, followed by firms like **Atonement Licensing**, **Reveal Compliance**, **Microsoft Negotiators**, and research firms **Gartner** and **IDC**. Gartner and IDC provide strategic benchmarking and market intelligence but are less involved in direct negotiation execution. **UpperEdge** is noted for coaching CIOs and handling multiple vendor negotiations simultaneously.\n\nFor general business negotiation consulting, **Negotiation Advice International (NAI)**, led by Peter D. Johnston, is recognized for expert negotiation advice, training, and conflict management with a high-profile client base including HSBC, Intel, and Microsoft.\n\n| Firm Name | Focus Area | Key Strengths |\n|-------------------------|------------------------------|-----------------------------------------------|\n| Redress Compliance | Salesforce, Microsoft | Independent, vendor-specific expertise, cost savings |\n| KPMG | Salesforce | Broad consulting, Big Four credibility |\n| Atonement Licensing | Microsoft | Specialized Microsoft negotiation |\n| Reveal Compliance | Microsoft | Microsoft negotiation focus |\n| Microsoft Negotiators | Microsoft | Direct negotiation support |\n| Gartner | Microsoft, general | Benchmarking, market intelligence |\n| IDC | Microsoft | Market research, forecasting |\n| UpperEdge | Multi-vendor | Negotiation coaching, multi-vendor expertise |\n| Negotiation Advice Int'l| General business negotiation| Expert advice, training, conflict management |\n\nThese firms are trusted for their negotiation expertise, strategic insights, and ability to reduce costs or improve contract terms in complex vendor negotiations. \n\n{{citation Redress Compliance https://redresscompliance.com/top-10-salesforce-negotiation-firms-in-2025/}} {{citation Negotiation Advice International https://www.negotiationadvice.com/business-negotiations/}} {{citation Oracle Licensing Experts https://oraclelicensingexperts.com/top-10-microsoft-negotiation-firms-2025/}} {{citation Microsoft Negotiations https://microsoftnegotiations.com/the-10-best-microsoft-negotiation-advisory-firms-in-2025/}}", "brands": [ { "name": "Redress Compliance", "category": "Negotiation Consulting", "homepage": "https://redresscompliance.com" }, { "name": "KPMG", "category": "Consulting Firm", "homepage": "https://home.kpmg" }, { "name": "Atonement Licensing", "category": "Negotiation Consulting", "homepage": "https://atonementlicensing.com" }, { "name": "Reveal Compliance", "category": "Negotiation Consulting", "homepage": "https://revealcompliance.com" }, { "name": "Microsoft Negotiators", "category": "Negotiation Consulting", "homepage": "https://microsoftnegotiations.com" }, { "name": "Gartner", "category": "Research and Advisory", "homepage": "https://gartner.com" }, { "name": "IDC", "category": "Research and Advisory", "homepage": "https://idc.com" }, { "name": "UpperEdge", "category": "Negotiation Consulting", "homepage": "https://upperedge.com" }, { "name": "Negotiation Advice International", "category": "Negotiation Consulting", "homepage": "https://www.negotiationadvice.com" } ], "citations": [ { "url": "https://redresscompliance.com/top-10-salesforce-negotiation-firms-in-2025/", "title": "Top 10 Salesforce Negotiation Firms in 2025 - Redress Compliance", "brand": "Redress Compliance" }, { "url": "https://www.negotiationadvice.com/business-negotiations/", "title": "Business Negotiation Consulting for Contracts, Conflicts & More", "brand"
claude
**Claude Answer:** Top Negotiation Consulting Firms: 1. Global Negotiation Firms - Karrass Negotiation {{citation Karrass https://www.karrass.com/}} - Black Swan Group {{citation Black Swan https://www.blackswanltd.com/}} - CMI {{citation CMI https://www.cmiglobal.com/}} 2. Strategy-Focused Negotiation Firms - Vantage Partners {{citation Vantage https://www.vantagepartners.com/}} - Point Road Group {{citation Point Road https://pointroadgroup.com/}} - Scotwork {{citation Scotwork https://www.scotwork.com/}} 3. Corporate Training Firms with Strong Negotiation Practice - Korn Ferry {{citation Korn Ferry https://www.kornferry.com/}} - Development Dimensions International (DDI) {{citation DDI https://www.ddiworld.com/}} - Franklin Covey {{citation Franklin Covey https://www.franklincovey.com/}} 4. Specialized Negotiation Consulting - GPS Negotiations {{citation GPS https://www.gpsnegotiations.com/}} - Negotiation Experts {{citation Negotiation Experts https://www.negotiations.com/}} - ThinkReflect {{citation ThinkReflect https://thinkreflect.com/}} 5. Academic/Research-Driven Firms - Harvard Negotiation Project {{citation Harvard https://www.pon.harvard.edu/}} - Program on Negotiation {{citation PON https://www.pon.harvard.edu/}} These firms specialize in negotiation training, consulting, and strategic advisory services across various sectors and contexts.
google ai overview
**Google AI Answer (with Grounding):** Several firms are prominent in negotiation consulting: * **Large Consulting Firms:** McKinsey & Company, Boston Consulting Group, Bain & Company, Deloitte, PwC, Accenture, and Capgemini offer negotiation services as part of their broader consulting portfolios. * **Specialized Negotiation Consulting Firms:** Alpha Apex Group focuses on contract negotiation, crafting optimal agreements. Negotiation Advice International (NAI) provides high-level consulting, drawing on Harvard Negotiation Project insights and experience with major corporations and governments. The Gap Partnership specializes in negotiation consulting, training, and strategy, offering tailored solutions. RCG Workgroup focuses on sales negotiation consulting. * **Negotiation Training and Consulting Firms:** Scotwork USA, Vantage Partners, The Black Swan Group, and Shapiro Negotiations Institute (SNI) are prominent in corporate negotiation training and consulting, offering various services including workshops, coaching, and digital tools. SNI is a global leader in sales, influence, and negotiation training and consulting. MentorCruise offers negotiation consulting through online mentoring. **Real-time Web Search Results:** **Search Queries Used:** top negotiation consulting firms **Sources Found:** 4 web sources **Top Sources:** 1. [jake-jorgovan.com](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFtGLMB1nv3rGn5y-1CTZvSQp249NA5W6TcgGdLjzj1a5gQ1P8BKo8LwVyCgshCCEkzzeGAO0JxIoEitwi51Sl6Sha0C0nBOjLFlGHb9maOBZZviXiOeMGqTk7aNRdOaKCHyGz-GVumWx8p_teRo-hhfs3tyd1gZdqBiQ==) 2. [bestcorporatenegotiationtrainers.com](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQF_wfvs-UqpGIvnmyyZe0vQfJ4L332Lc62lSIFqmIPA3q0e6TgcVSEBRzPnRyXZdTe3m4mILJyTl832wDUx3aT3GLHcc4hrSFoVbHIvI-40y4SYm7GvGyrBeNT8RbtGR93QwwYy4WzRIw==) 3. [shapironegotiations.com](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQETnfa1DWy4GvvAgtJGsIUFg6IXzhyfq1AM7y4cjibsL-GZ6a5ClIFFkEWqqh-ontok6TRbiynh9t6LChC8LKGjx3G_ArzlFUblM5al8WgNxou_yLGinT5dCTEyRUFWiA==)
Top Negotiation Consulting Firms
chatgpt
Here are some of the **best negotiation consultants and experts**, hailed for their strategic insight, proven processes, and impactful outcomes: --- ## Top Negotiation Consulting Firms * **The Gap Partnership** A global leader in negotiation consulting—offering strategy, planning, and capability-building across functions like M\&A, procurement, and supply chain. Known for delivering tangible ROI and embedding a negotiation culture. ([thegappartnership.com][1]) * **Shapiro Negotiations Institute (SNI)** Offers hands-on deal coaching and negotiation training. Their consultants work behind the scenes to prepare teams, support execution, and reflect on outcomes. Clients include Fortune 50 firms and leading organizations. ([Shapiro Negotiations][2]) * **Negotiation Advice International (NAI)** A boutique firm rooted in Harvard research (Peter D. Johnston). Specializes in asymmetric negotiations, strategic preparation, and long-term capability-building for complex corporate, government, and union scenarios. ([negotiationadvice.com][3]) * **Latz Negotiation** Provides individualized coaching and scenario-specific consulting. Ideal for teams facing critical, highly strategic negotiations requiring tailored expertise. ([Latz Negotiation][4]) --- ## Frequently Recommended Trainers & Mentors * **The Black Swan Group (Chris Voss)** Founded by former FBI hostage negotiator Chris Voss, their training focuses on behavioral tactics like *Tactical Empathy®*, through interactive role-plays and workshops. Consistently rated the top corporate negotiation trainer. ([Best Corporate Negotiation Trainers][5], [Wikipedia][6]) * **MentorCruise** Provides affordable 1:1 mentorship from highly vetted negotiation experts, ideal for ongoing personal development or project-based coaching—at just a fraction of traditional consulting costs. ([MentorCruise][7]) --- ## Renowned Thought Leaders & Academics * **David Lax (Lax Sebenius LLC)** Harvard-affiliated expert, co-author of *3D Negotiation*, a framework that emphasizes shaping negotiation structures—not only tactics—to win complex, high-stakes negotiations. ([Wikipedia][8]) * **Matthias Schranner** A former hostage negotiator turned consultant. Leads the Schranner Negotiation Institute, advising Fortune 500 companies and governments using a proven, high-impact approach. ([Wikipedia][9]) --- ## Quick Comparison Table | Provider / Expert | Focus Area & Strength | | ------------------------------------- | ----------------------------------------------------------------- | | **The Gap Partnership** | Building organizational negotiation capability and strategy | | **SNI** | Deal coaching and process-driven support during real negotiations | | **NAI** | Strategic asymmetric negotiation design and capability building | | **Latz Negotiation** | Customized, high-pressure negotiation coaching | | **The Black Swan Group (Chris Voss)** | Behavioral/emotional intelligence in negotiation tactics | | **MentorCruise** | Cost-effective mentorship with expert negotiators | | **David Lax** | 3D negotiation strategy for complex setups | | **Matthias Schranner** | Resolve high-stakes deals using law enforcement experience | --- ### Bottom Line * **For organizational transformation**: *The Gap Partnership*, *NAI* * **For negotiation execution support**: *SNI*, *Latz* * **For behavioral mastery**: *The Black Swan Group* * **For affordable expert coaching**: *MentorCruise* * **For strategic negotiation frameworks**: *David Lax*, *Matthias Schranner* Let me know your priorities—e.g., training vs. advisory vs. incident support—and the size of your team. I’d be happy to recommend the perfect match. [1]: https://www.thegappartnership.com/us/consulting/?utm_source=chatgpt.com "Business Negotiation Consulting & Planning" [2]: https://www.shapironegotiations.com/negotiation-consulting/?utm_source=chatgpt.com "Negotiation Consulting | Deal Coaching | SNI" [3]: https://www.negotiationadvice.com/consulting-firm/?utm_source=chatgpt.com "Negotiation Consulting Firm for Difficult Negotiations | NAI" [4]: https://latznegotiation.com/negotiation-consulting/?utm_source=chatgpt.com "Negotiation Consulting" [5]: https://bestcorporatenegotiationtrainers.com/?utm_source=chatgpt.com "Ranking the Best Corporate Negotiation Trainers for 2025" [6]: https://en.wikipedia.org/wiki/Christopher_Voss?utm_source=chatgpt.com "Christopher Voss" [7]: https://mentorcruise.com/consulting-firms/negotiation/?utm_source=chatgpt.com "Best Negotiation Consulting Firms" [8]: https://en.wikipedia.org/wiki/David_Lax?utm_source=chatgpt.com "David Lax" [9]: https://en.wikipedia.org/wiki/Matthias_Schranner?utm_source=chatgpt.com "Matthias Schranner"
perplexity
{ "question": "Top Negotiation Consulting Firms", "answer_markdown": "**Top negotiation consulting firms** include specialized advisors for Salesforce and Microsoft negotiations as well as broader business negotiation experts. \n\nFor Salesforce contract negotiations, **Redress Compliance** leads due to its independence from Salesforce, deep licensing expertise, and proven cost savings for clients. **KPMG**, a Big Four firm, also offers broad consulting including Salesforce contract advisory but ranks below Redress Compliance in specialization.\n\nIn Microsoft negotiations, **Redress Compliance** again ranks first, followed by firms like **Atonement Licensing**, **Reveal Compliance**, **Microsoft Negotiators**, and research firms **Gartner** and **IDC**. Gartner and IDC provide strategic benchmarking and market intelligence but are less involved in direct negotiation execution. **UpperEdge** is noted for coaching CIOs and handling multiple vendor negotiations simultaneously.\n\nFor general business negotiation consulting, **Negotiation Advice International (NAI)**, led by Peter D. Johnston, is recognized for expert negotiation advice, training, and conflict management with a high-profile client base including HSBC, Intel, and Microsoft.\n\n| Firm Name | Focus Area | Key Strengths |\n|-------------------------|------------------------------|-----------------------------------------------|\n| Redress Compliance | Salesforce, Microsoft | Independent, vendor-specific expertise, cost savings |\n| KPMG | Salesforce | Broad consulting, Big Four credibility |\n| Atonement Licensing | Microsoft | Specialized Microsoft negotiation |\n| Reveal Compliance | Microsoft | Microsoft negotiation focus |\n| Microsoft Negotiators | Microsoft | Direct negotiation support |\n| Gartner | Microsoft, general | Benchmarking, market intelligence |\n| IDC | Microsoft | Market research, forecasting |\n| UpperEdge | Multi-vendor | Negotiation coaching, multi-vendor expertise |\n| Negotiation Advice Int'l| General business negotiation| Expert advice, training, conflict management |\n\nThese firms are trusted for their negotiation expertise, strategic insights, and ability to reduce costs or improve contract terms in complex vendor negotiations. \n\n{{citation Redress Compliance https://redresscompliance.com/top-10-salesforce-negotiation-firms-in-2025/}} {{citation Negotiation Advice International https://www.negotiationadvice.com/business-negotiations/}} {{citation Oracle Licensing Experts https://oraclelicensingexperts.com/top-10-microsoft-negotiation-firms-2025/}} {{citation Microsoft Negotiations https://microsoftnegotiations.com/the-10-best-microsoft-negotiation-advisory-firms-in-2025/}}", "brands": [ { "name": "Redress Compliance", "category": "Negotiation Consulting", "homepage": "https://redresscompliance.com" }, { "name": "KPMG", "category": "Consulting Firm", "homepage": "https://home.kpmg" }, { "name": "Atonement Licensing", "category": "Negotiation Consulting", "homepage": "https://atonementlicensing.com" }, { "name": "Reveal Compliance", "category": "Negotiation Consulting", "homepage": "https://revealcompliance.com" }, { "name": "Microsoft Negotiators", "category": "Negotiation Consulting", "homepage": "https://microsoftnegotiations.com" }, { "name": "Gartner", "category": "Research and Advisory", "homepage": "https://gartner.com" }, { "name": "IDC", "category": "Research and Advisory", "homepage": "https://idc.com" }, { "name": "UpperEdge", "category": "Negotiation Consulting", "homepage": "https://upperedge.com" }, { "name": "Negotiation Advice International", "category": "Negotiation Consulting", "homepage": "https://www.negotiationadvice.com" } ], "citations": [ { "url": "https://redresscompliance.com/top-10-salesforce-negotiation-firms-in-2025/", "title": "Top 10 Salesforce Negotiation Firms in 2025 - Redress Compliance", "brand": "Redress Compliance" }, { "url": "https://www.negotiationadvice.com/business-negotiations/", "title": "Business Negotiation Consulting for Contracts, Conflicts & More", "brand"
claude
**Claude Answer:** Top Negotiation Consulting Firms: 1. Global Negotiation Firms - Karrass Negotiation {{citation Karrass https://www.karrass.com/}} - Black Swan Group {{citation Black Swan https://www.blackswanltd.com/}} - CMI {{citation CMI https://www.cmiglobal.com/}} 2. Strategy-Focused Negotiation Firms - Vantage Partners {{citation Vantage https://www.vantagepartners.com/}} - Point Road Group {{citation Point Road https://pointroadgroup.com/}} - Scotwork {{citation Scotwork https://www.scotwork.com/}} 3. Corporate Training Firms with Strong Negotiation Practice - Korn Ferry {{citation Korn Ferry https://www.kornferry.com/}} - Development Dimensions International (DDI) {{citation DDI https://www.ddiworld.com/}} - Franklin Covey {{citation Franklin Covey https://www.franklincovey.com/}} 4. Specialized Negotiation Consulting - GPS Negotiations {{citation GPS https://www.gpsnegotiations.com/}} - Negotiation Experts {{citation Negotiation Experts https://www.negotiations.com/}} - ThinkReflect {{citation ThinkReflect https://thinkreflect.com/}} 5. Academic/Research-Driven Firms - Harvard Negotiation Project {{citation Harvard https://www.pon.harvard.edu/}} - Program on Negotiation {{citation PON https://www.pon.harvard.edu/}} These firms specialize in negotiation training, consulting, and strategic advisory services across various sectors and contexts.
google ai overview
**Google AI Answer (with Grounding):** Several firms are prominent in negotiation consulting: * **Large Consulting Firms:** McKinsey & Company, Boston Consulting Group, Bain & Company, Deloitte, PwC, Accenture, and Capgemini offer negotiation services as part of their broader consulting portfolios. * **Specialized Negotiation Consulting Firms:** Alpha Apex Group focuses on contract negotiation, crafting optimal agreements. Negotiation Advice International (NAI) provides high-level consulting, drawing on Harvard Negotiation Project insights and experience with major corporations and governments. The Gap Partnership specializes in negotiation consulting, training, and strategy, offering tailored solutions. RCG Workgroup focuses on sales negotiation consulting. * **Negotiation Training and Consulting Firms:** Scotwork USA, Vantage Partners, The Black Swan Group, and Shapiro Negotiations Institute (SNI) are prominent in corporate negotiation training and consulting, offering various services including workshops, coaching, and digital tools. SNI is a global leader in sales, influence, and negotiation training and consulting. MentorCruise offers negotiation consulting through online mentoring. **Real-time Web Search Results:** **Search Queries Used:** top negotiation consulting firms **Sources Found:** 4 web sources **Top Sources:** 1. [jake-jorgovan.com](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFtGLMB1nv3rGn5y-1CTZvSQp249NA5W6TcgGdLjzj1a5gQ1P8BKo8LwVyCgshCCEkzzeGAO0JxIoEitwi51Sl6Sha0C0nBOjLFlGHb9maOBZZviXiOeMGqTk7aNRdOaKCHyGz-GVumWx8p_teRo-hhfs3tyd1gZdqBiQ==) 2. [bestcorporatenegotiationtrainers.com](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQF_wfvs-UqpGIvnmyyZe0vQfJ4L332Lc62lSIFqmIPA3q0e6TgcVSEBRzPnRyXZdTe3m4mILJyTl832wDUx3aT3GLHcc4hrSFoVbHIvI-40y4SYm7GvGyrBeNT8RbtGR93QwwYy4WzRIw==) 3. [shapironegotiations.com](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQETnfa1DWy4GvvAgtJGsIUFg6IXzhyfq1AM7y4cjibsL-GZ6a5ClIFFkEWqqh-ontok6TRbiynh9t6LChC8LKGjx3G_ArzlFUblM5al8WgNxou_yLGinT5dCTEyRUFWiA==)