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chatgpt traffic decline
claude
chatgpt
You’re asking about a **decline in ChatGPT’s traffic**—let’s dive into what the data shows, with sources cited clearly:
---
## Early Declines in Mid-2023
* **June 2023** marked the first notable drop in traffic:
* Worldwide web traffic to ChatGPT fell **9.7%** compared to May.
* Unique visitors dropped **5.7%**, and time spent on the site declined **8.5%**.
([Similarweb][1], [technewsday.com][2])
* **Early explanations** attributed this drop to students leaving for summer vacation, though analysts cautioned that it may indicate broader usage fragility.
([onlineeducation.com][3])
* **Regional data**, particularly the U.S., reflected a similar downturn of \~**10.3%**.
([onlineeducation.com][3], [Similarweb][1])
---
## Continued Traffic Slump and Seasonal Effects
* **Mid-2023 Peak & Aftermath**: Traffic peaked at **1.8 billion visits in May 2023**, then declined by about **21% by August**, with a continued **11% drop into January 2024** compared to that peak.
([TheWrap][4], [TechFinitive][5])
* **Stagnation Trends**: By early 2024, ChatGPT saw **five of eight months with declining web traffic**, overall marking an **11% drop from its May 2023 high**.
([bigtechnology.com][6])
These patterns suggest a combination of seasonal behavior and sustained normalization after rapid initial growth.
---
## Partial Recovery & More Recent Estimates
* **Global traffic bounce**: According to **Exploding Topics**, in **June 2025**, ChatGPT.com averaged around **5.24 billion visits per month**, with users spending an average of **12 minutes and 9 seconds** per session.
([Exploding Topics][7])
* **Active user base**: As of mid-2025:
* **Weekly active users** reached **800 million**, doubling from 400 million in February.
* **Monthly visits** surged to **5.72 billion** in July—a **6% increase** from the prior month.
* **Daily usage** hit **190.6 million users**, processing over **1 billion daily queries**.
([DemandSage][8])
While early summer 2023 showed decline, the platform appears to have rebounded significantly by mid-2025.
---
## Summary of Trends
| **Period** | **Observed Trend** |
| ------------------------ | ---------------------------------------------------------------------------------- |
| **June 2023** | \~10% decline in traffic, unique visitors, and engagement metrics |
| **Late 2023 – Jan 2024** | Still down 11–21% from May 2023 peak—consistent decline and stagnation |
| **Mid-2025** | Strong resurgence, with multi-billion monthly visits and robust engagement metrics |
---
### Bottom Line
* **2023 decline**: ChatGPT’s traffic dipped sharply starting June, with declines in traffic, unique visitors, and engagement time.
* **Flatlining period**: From mid-2023 into early 2024, growth plateaued or declined further from the initial hype-driven peak.
* **Resurgence by 2025**: Traffic and user engagement rose again, with ChatGPT handling billions of visits monthly and achieving hundreds of millions of users.
Let me know if you'd like a deeper breakdown (e.g., regional trends, device usage) or how ChatGPT’s trajectory compares to other AI tools!
* [wsj.com](https://www.wsj.com/articles/ai-has-upended-the-search-game-marketers-are-scrambling-to-catch-up-84264b34?utm_source=chatgpt.com)
* [reuters.com](https://www.reuters.com/technology/business-insider-cuts-21-workforce-memo-shows-2025-05-29/?utm_source=chatgpt.com)
[1]: https://www.similarweb.com/blog/insights/ai-news/chatgpt-traffic-drops/?utm_source=chatgpt.com "ChatGPT Drops About 10% in Traffic as the Novelty Wears Off"
[2]: https://technewsday.com/chatgpt-website-traffic-records-decline/?utm_source=chatgpt.com "ChatGPT website traffic records decline - Tech Newsday"
[3]: https://www.onlineeducation.com/features/chatgpt-demand-declines-in-the-summer?utm_source=chatgpt.com "ChatGPT: Why Did Demand Plunge During the Summer?"
[4]: https://www.thewrap.com/chatgpt-growth-2024/?utm_source=chatgpt.com "ChatGPT's Growth Is Flatlining - TheWrap"
[5]: https://www.techfinitive.com/chatgpts-popularity-drops-say-new-figures/?utm_source=chatgpt.com "ChatGPT's popularity drops, say new figures"
[6]: https://www.bigtechnology.com/p/chatgpts-growth-is-flatlining?utm_source=chatgpt.com "ChatGPT's Growth Is Flatlining - by Alex Kantrowitz - Big Technology"
[7]: https://explodingtopics.com/blog/chatgpt-users?utm_source=chatgpt.com "Number of ChatGPT Users (March 2025) - Exploding Topics"
[8]: https://www.demandsage.com/chatgpt-statistics/?utm_source=chatgpt.com "ChatGPT Statistics (2025) - Daily & Monthly Active Users"
perplexity
https://antlerzz.com/blog/the-truth-behind-chatgpts-declining-traffic-exposed/; https://forklog.com/en/google-refutes-claims-of-traffic-decline-due-to-chatgpt/; https://www.itechmanthra.com/blog/chatgpt-sending-less-traffic-to-websites/; https://www.perplexity.ai/; https://www.reddit.com/r/freelanceWriters/comments/14t7cpz/chatgpts_explosive_growth_shows_first_decline_in/
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